O‘zMU xabarlari Вестник НУУз ACTA NUUz FILOLOGIYA 1/4/1 2023 - 281 -
UDK: 801.6 Fazilat TURG‘UNOVA ,
Toshkent davlat transport universiteti assistenti https://orcid.org/0000-0003-4371-5279 E-mail: fazilatturgunova05@gmail.com dots.I.T.Rustamov taqrizi asosida THE MAIN APPROACHES TO THE STUDY OF THE PHENOMENON OF ADVERTISING AND ADVERTISING TEXT IN MODERN LINGUISTICS Annotation
The involvement in the analysis of our article in English is determined by the fact that all types of media texts in English,
including advertising, occupy leading positions in the global information flow both in terms of volume and level of impact. Many
researchers consider occultism to be one of the universal inherent in language, but a single and complete concept of occultism,
including a systematic description of occult language constructions of various levels, does not yet exist. The choice of the topic
of this dissertation is due to the little-studied features of obtaining confidential information aimed at male and female audiences
in modern English-language advertising texts. The relevance of the work lies in the use of a cognitive-discursive approach to the
study of the features of obtaining hidden information in modern English-language advertising texts, identifying the state and
features of obtaining hidden information using a multilevel language capable of transmitting such information.
Keywords: media, advertising, semantic, pragmatic, gender, cognitive-discursive, socio-cultural, communicative, scientific,
artistic, global informational, linguistic.
СНОВНЫЕ ПОДХОДЫ К ИЗУЧЕНИЮ ФЕНОМЕНА РЕКЛАМЫ И РЕКЛАМНОГО ТЕКСТА В
