their preference to partner with a global interloc-
utor like IFRC. In
these cases, IFRC works in full
collaboration with the National
Society where
these organizations are headquartered.
Externally, the IFRC participates in a number
working groups and
platforms such as at the
World Economic Forum (collaborating on
thematic such areas such as migration, digital
transformation and artificial intelligence, and cli-
mate change), the Humanitarian Finance Forum,
and the Impact Bond Working Group.
Communications
The IFRC’s global communication and brand
management efforts position the IFRC and
National Societies as pre-eminent responders
to emergencies and other humanitarian crises,
and as the humanitarian and resilience-building
partners of choice.
To do so, it provides strong, coherent external
messaging to promote
the work of the IFRC
network and to influence the global human-
itarian agenda through global campaigns,
successful positioning in traditional and social
media, and evidence-based advocacy reports.
The communications team also engages and
inspires staff and volunteers through an internal
communications platform, Our IFRC, which was
launched in 2022.
IFRC communicators take a priority-driven,
digital-first and network-driven strategic
approach across the global organization to
elevate internal and external engagement with
National Societies, international organizations,
media partners, thought leaders and influencers
around the world.
Cross-media campaigning
The IFRC develops and implements a digital and
social media strategy.
The goal is to use various
digital media channels, such as social media,
websites, and other digital tools, to increase the
visibility and impact of IFRC’s
humanitarian work,
engage with supporters and affected commu-
nities through campaigns,
and build a stronger
online community.
IFRC work in this area draws on the talent
and experiences
of individuals and teams in
Headquarters and Regional Offices, National
Societies, leadership, staff, and volunteers, part-
ners and donors, champions, supporters, and
influencers. Through this collaboration, the IFRC
creates standards, provides technical advice
across the network, works with policy and field
colleagues to create influencing strategies, all as
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