Internet marketing as a business necessity

Comprehensive Step-By-Step Guide to Internet Marketing: The Building 
Blocks for succeeding with Marketing on the Web
. 
BookBaby, New Jersey, 2013. 
[17]
Jones, A.T.; Malczyk, A. and Beneke, J.: 
Internet marketing – 2013
. 
GetSmarter, Cape Town, 2013 
[18]
Chris, A.: 
Digital Marketing VS Internet Marketing – What is the latest trend
. 
https://www.reliablesoft.net/digital-marketing-vs-internet-marketing-what-is-the-latest-trend
, 
accessed 30
th
March 2017, 
[19]
Dawson, R. and Dawson, T.: 
Building your business with Video Blogging
. 
EventDV 
20
(4), 2007,
https://www.highbeam.com/doc/1G1-161922307.html
, 
[20]
Jan, A. and Khan, M.F.: 
Social Media Is Nothing but a Public Relation Tool
. 
The International Journal of Business & Management 
2
(12), 272-277, 2014, 
[21]
Webber, L.: 
Marketing to the social web: How digital customer communities build your 
business
.
Wiley, New York, 2009, 
[22]
Ilić, D.; Ostojić, S. and Damnjanović, N.: 
The importance of marketing innovation in 
new economy
.
Singidunum Journal of Applied Sciences 
11
(1), 34-42, 2014, 
http://dx.doi.org/10.5937/sjas11-5015
, 
[23]
Content Marketing Institute: 
Benchmarks, Budgets, and Trends – North America – 2015
. 
http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf
, 
accessed 29
th
February 2016, 
[24]
Kaplan, A.M.: 
If you love something, let it go mobile: Mobile marketing and mobile 
social media 4

4.
Business Horizons 
55
(2), 129-139, 2012, 
http://dx.doi.org/10.1016/j.bushor.2011.10.009
, 
[25]
MainlineMedia: 
The Internet Marketing Tree – 2016 Update
. 
http://www.mainlinemedia.com/blog/2015/12/the-internet-marketing-tree-update
, accessed 25
th
November 2017, 
[26]
 
Conneally, T.: 
Chief Digital Officer’ is the next hot executive title – 2012
. 
https://betanews.com/2012/10/22/chief-digital-officer-is-the-next-hot-executive-title-says-gartner 
/#comment-689366865
, accessed 29
th
March 2017, 
[27]
Fáilte Ireland: 
Overview of internet marketing – 2012
. 
https://bit.ly/1Q1O3T0
, accessed 28
th
November 2017, 
[28]
Riefenstahl, E.: 
2 0 Tips for Free Marketing professionals provide to-dos for success – 2017
. 
http://www.fortworthbusiness.com
, accessed 24
th
November 2017, 
[29]
Levinson, J.C. and Lim, K.: 
Guerrilla Facebook marketing: 25 target specific weapons 
to boost your social media marketing
.
Guerilla Marketing Press, New York, 2013, 
[30]
Peppers, D. and Rogers, M.: 
Managing customer relationships: A strategic framework
.
Wiley, New York, 2011, 

---

A. Grubor and O. 
Jakša 
274 
[31]
Rakic, B. and Rakic, M.: 
Changes in contemporary marketing in the conditions of 
globalization.
Proceedings of International Scientific Conference: Contemporary Challenges of Theory and 
Practice in Economics
. Belgrade, pp.329-338, 2007, 
[32]
Mangold, W.G. and Faulds, D.J.: 
Social media: The new hybrid element of the 
promotion mix
.
Business Horizons 
52
(4), 357-365, 2009, 
http://dx.doi.org/10.1016/j.bushor.2009.03.002
, 
[33]
James, W.; Torres-Baumgarten, G.; Petkovic, G. and Havrylenko, T.: