T a r a n a k I f a c t s a n d f I g u r e s
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- Performance by Accommodation Type COMMERCIAL ACCOMMODATION GUEST NIGHTS - FOR YEAR ENDING JUNE 2016 79% 480,005
- A DECLINE IN GUEST NIGHTS FOR TARANAKI WAS EXPERIENCED IN BACKPACKERS. HOWEVER GROWTH WAS EXPERIENCED IN HOTELS, MOTELS AND ESPECIALLY HOLIDAY PARKS.
- 79% OF TARANAKI’S COMMERCIAL ACCOMMODATION GUEST NIGHTS FOR THE 12 MONTHS ENDING JUNE 2016 OCCURRED IN THE NEW PLYMOUTH DISTRICT; 15% IN
- Visitor Industry Continued - Total Visitors THERE WERE ALSO A FURTHER 414,988 DAY VISITS RECORDED TO THE REGION, FOR THE
- VENTURE TARANAKI COMMISSIONS QRIOUS TO PROVIDE ADDITIONAL VISITOR INFORMATION CONCERNING THE TARANAKI REGION.
- DAY TRIP VISITORS TO TARANAKI JULY - JUNE 2016
- VISITOR EXPENDITURE FOR THE 12 MONTHS TO JULY 2016 WAS AN ESTIMATED $314 MILLION FOR THE TARANAKI REGION, AN INCREASE OF
- Consumer Price Index (CPI)
- Gross Domestic Product (GDP)
- Unemployment Rate and Participation Rate
- Population Count
- Average weekly earnings
- Average Household Weekly Income
- Home Affordability
- Retail Statistics
- Total Port Taranaki Data and Activity
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NEW ZEALAND 5.8% TARANAKI 8.5% % CHANGE IN COMMERCIAL GUEST NIGHTS YEAR ENDING JUNE 2016 PERCENTAGE CHANGE IN GUEST NIGHTS FROM PREVIOUS YEAR- YEAR ENDING JUNE 2016 COMMERCIAL ACCOMMODATION ONLY Taranaki New Zealand 25 20
10 5 0 -5 -2.4
21.4 7.4
8.5 5.8
Stratford South Taranaki New Plymouth District Taranaki
NZ International Domestic 0 5 10 15 20 25 20.3 8.3
6.8 4.1
P A G E 2 5 T A R A N A K I T R E N D S S U M M E R 2 0 1 6 - 2 0 1 7 Performance by Accommodation Type COMMERCIAL ACCOMMODATION GUEST NIGHTS - FOR YEAR ENDING JUNE 2016 79% 480,005 New Plymouth District Taranaki 606,859 6% 37,482 Stratford 15% 89,369 South Taranaki Motels and holiday parks attracted the highest number of commercial guest nights for the 12 month period for Taranaki. A DECLINE IN GUEST NIGHTS FOR TARANAKI WAS EXPERIENCED IN BACKPACKERS. HOWEVER GROWTH WAS EXPERIENCED IN HOTELS, MOTELS AND ESPECIALLY HOLIDAY PARKS. GROWTH/DECLINE IN GUEST NIGHTS BY ACCOMMODATION TYPE - YEAR ENDING JUNE 2016 Taranaki New Zealand 44% 264,022 Motels
22% 132,441 Hotels
6% 38,446 Backpackers 28% 171,949 Holiday Parks COMMERCIAL GUEST NIGHTS BY ACCOMMODATION TYPE - TARANAKI YEAR ENDING JUNE 2016 Visitor Industry - District Performance 79% OF TARANAKI’S COMMERCIAL ACCOMMODATION GUEST NIGHTS FOR THE 12 MONTHS ENDING JUNE 2016 OCCURRED IN THE NEW PLYMOUTH DISTRICT; 15% IN SOUTH TARANAKI AND 6% IN STRATFORD. The number of guest arrivals increased in all the Taranaki Districts with the strongest increase experienced in the New Plymouth District (3.5%), followed by South Taranaki (1.1%) and Stratford District (0.8%). The length of stay was significantly longer in South Taranaki (20.1%), while Stratford experienced a decline (-3.2%) relative to the previous 12 months. New Plymouth had a 3.8% gain. The above results contributed to an increase in guest nights in South Taranaki of 21.4%, followed by New Plymouth (7.4%) with Stratford declining -2.4%. The regional result of 8.5% increase in guest nights was higher than the national average (5.8%).
P A G E 2 6 T A R A N A K I T R E N D S S U M M E R 2 0 1 6 - 2 0 1 7 Visitor Industry Continued - Total Visitors THERE WERE ALSO A FURTHER 414,988 DAY VISITS RECORDED TO THE REGION, FOR THE YEAR ENDING JUNE 2016. TOTAL VISITOR GUEST NIGHTS IN TARANAKI (COMMERCIAL ACCOMMODATION AND NON-COMMERCIAL E.G. STAYING WITH FRIENDS & RELATIVES) VENTURE TARANAKI COMMISSIONS QRIOUS TO PROVIDE ADDITIONAL VISITOR INFORMATION CONCERNING THE TARANAKI REGION. Qrious combines aggregated and anonymized mobile location data from Spark, with tourism statistics from MBIE and Statistics NZ, to assess total visitors to the region including those staying with friends and family as well as day trippers. The Qrious data highlighted that visitors who stayed with friends and relatives or other non- commercial accommodation outlets contributed a further 1,561,920 guest nights to the region for the year to June 2016 resulting in an overall total of 2,168,775 guest nights.
Total Overnight Guest Nights (QRIOUS) Commercial Guest Nights (CAM) P A G E 2 7 T A R A N A K I T R E N D S S U M M E R 2 0 1 6 - 2 0 1 7 VISITOR EXPENDITURE FOR THE 12 MONTHS TO JULY 2016 WAS AN ESTIMATED $314 MILLION FOR THE TARANAKI REGION, AN INCREASE OF 3.3%, WITH ECONOMIC BENEFITS FLOWING ACROSS MANY SECTORS. VISITOR SPEND IN TARANAKI BY PRODUCT $M 12 MONTHS TO JULY 2016 Visitor Industry Continued - Spending Retail sales - other Food and beverage services Accommodation services Retail sales - alcohol, food and beverages Retail sales - fuel and other automotive products Other tourism products Other passenger transport Cultural, recreation and gambling services 0
10 20 30 40 50 60 70 80 90 P A G E 2 8 T A R A N A K I T R E N D S S U M M E R 2 0 1 6 - 2 0 1 7 Consumer Price Index (CPI): Statistics NZ. The CPI measures the rate of price change of goods and services purchased by New Zealand households. Statistics NZ visits 3,000 shops around New Zealand to collect prices for the CPI and check product sizes and features.
selected by the ANZ e.g. retail sales, employment data, house sales, guest nights, car sales etc. The report tracks the overall summation of changes on a regional basis annually and quarterly.
The survey involved a cross-section of 1000 businesses. The survey is undertaken in June and November of each year. Employee Count: Statistics NZ Business demography. Business demographic statistics give an annual snapshot (as at February); limited to economically significant individual, private-sector and public-sector enterprises that are engaged in the production of goods and services in New Zealand; generally includes all employing units and those enterprises with GST turnover greater than $30,000 per year. Employee count is a head-count of all salary and wage earners for the February reference month. NB: this may not include self-employed or those within the business that are not classified as employees.
November each year. Business Numbers: Statistics NZ Business demography, undertaken February each year. Population Count: Statistics NZ: Census. Natural Population Increase: Statistics NZ: Births and Deaths. Migration: Statistics NZ. Permanent Long-term departures and arrivals. Permanent and long-term arrivals include overseas migrants who arrive in New Zealand intending to stay for a period of 12 months or more (or permanently), plus New Zealand residents returning after an absence of 12 months or more. Permanent and long-term departures include New Zealand residents departing for an intended period of 12 months or more (or permanently), plus overseas visitors departing New Zealand after a stay of 12 months or more.
(earnings from paid employment), divided by the number of people receiving earnings from a self-employment or wage and salary job (number of people in paid employment).
people in the household from all sources. Average weekly household income is total weekly household income, divided by the number of households.
between CoreLogic and Quotable Value. Note: these are house valuations, not house sales. House Sales: Real Estate Institute of NZ. Note: These are house sales, and the data only includes those sales undertaken by members of the REINZ. Does not include, for example, private sales. Home Affordability: Massey University Home Affordability Report. Rental Market: Massey University Rental market report. Building Consents: Statistics NZ. Agriculture: Statistics NZ. Annual Agriculture Production Survey. Farm Capital Improvements/Farm building consents: Statistics NZ. Farm Sales: Real Estate Institute of NZ. Note: Only includes sales undertaken by members of the REINZ. Does not include private or other means of selling farms. Retail Statistics: Market View customized research for Venture Taranaki utilizing EFTPOS sales and BNZ credit cards. Commercial Accommodation Statistics: Statistics NZ. Visitors Staying With Friends/Relatives: Venture Taranaki commissioned Qrious, a subsidiary of Spark NZ Ltd. to provide additional visitor analysis via mobile phone location data. Exports/Imports: Statistics NZ data. Note: this data may not include coastal trade and the methodology utilized by Statistics NZ may not reflect the totality of trade activity which occurs across each NZ Port as part of the overall port transportation process. Total Port Taranaki Data and Activity: Provided by Port Taranaki. This data includes coastal trade and the summation of all exports and imports crossing the port. New Plymouth Airport Passenger Movements: Provided by New Plymouth District Council. Median and Total Household Income: Census, 2013. Technical Details P A G E 2 9 T A R A N A K I T R E N D S S U M M E R 2 0 1 6 - 2 0 1 7 T A R A N A K I T R E N D S S U M M E R 2 0 1 6 - 2 0 1 7
As Taranaki’s Regional Development Agency, Venture Taranaki is committed to helping Taranaki grow. That’s why we’re interested in helping to make your business a success. If you need advice and assistance or access to information and knowledge to support your business aspiration, we offer a single point of contact to provide the help you require. If you are: • Thinking of starting up a business • Considering relocating or investing in Taranaki • Trying to grow your business, or if your business is going through changes We have a range of products and services to meet your business needs, and best of all, most of them are free! Information is available on-line at www.business.taranaki.info or call us: Venture Taranaki 9 Robe Street PO Box 670 New Plymouth Telephone (06) 759 5150 Email: info@taranaki.info Facebook: TaranakiNZ Twitter: @Taranaki_NZ Web: www.taranaki.info An initiative of
Disclaimer: Venture Taranaki’s services and opinions are of a general nature and should be used as a guide only. They are not a substitute for commercial judgment or independent professional advice which should be obtained prior to any business matter. While every effort has been made to ensure that the information, opinions and forecasts provided are accurate and reliable, Venture Taranaki shall not be liable for any adverse consequences of decisions made in reliance of any report provided in this publication.
WELCOME TO TARANAKI TRENDS SUMMER 2016-2017 In an economic landscape where our core industries are under price pressure from global forces, the move to diversify our region’s income streams becomes increasingly important. Momentum continues in many of the industries that perhaps get less attention than energy and dairying, and this edition of Taranaki Trends takes a closer look at two of them – manufacturing and tourism. The broader manufacturing sector contributes $888 million to Taranaki’s GDP – 11 percent of the regional total – and results in 8,619 jobs. Dairy manufacturing contributes more than 20 percent of these positions, as does combined metal, machinery and engineering. However meat, poultry and timber processing, fertiliser and bread manufacturing are also significant contributors. Tourism has been a strong performer over recent months, with the sector further helping Taranaki manage the impacts of global commodity fluctuations. Regional visitor guest nights grew 8.5 percent year-on-year to the end of June, which compares to nationwide growth of 5.8 percent – a figure being hailed a success story. Furthermore, the number of nights spent in the region by international visitors grew 20.3 percent, while average length of stay rose from 2.04 to 2.16 nights. Importantly, tourism supports many other sectors, directly through visitor spend, and indirectly through building regional profile, awareness and perceptions, which can in turn influence supply and purchase decisions and migration growth towards the region’s population target of 135,000 residents by 2035. While the main benefits may prove economic, that sense of regional pride we experience in showcasing our province and its numerous attractions are immeasurable, and important. Dr Anne Probert General Manager, Economy & Sector Development Venture Taranaki Summer Edition 2016 - 2017: This edition of Taranaki Trends is published in October 2016 and remains current until April 2017 • Cover Photo: John Crawford / Howard Wright T A R A N A K I F A C T S A N D F I G U R E S SUMMER
2016-2017 TGM CREA
TIVE J001110 Taranaki’s Regional Development Agency
9 Robe Street | PO Box 670 | New Plymouth P. (06) 759 5150 E. info@taranaki.info www.taranaki.info An initiative of Yüklə 257,05 Kb. Dostları ilə paylaş:
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