Yes, definitely. If there were no advertising and you went to a shop, then you would
just buy what
you wanted based on maybe what others have told you, what the product looks like, or,
depending on the product, what it says on the label. Advertising builds up a brand and people
then trust a certain thing because they have seen it on television or elsewhere. Also, there is so
much advertising around it must influence us. You
can’t escape it as it is fed to us constantly in
our daily lives
–
not only in
magazines, radio and television, but on billboards, on TVs installed
on trains and platforms, even in schools and universities. So yes, advertising influences what we
buy.
157.
Do advertisements give correct information, or do they encourage people to buy
things that they may not need?
I think some do and some don’t, but it’s difficult to know which
are giving us the correct
information. For example, the skin whitening products
–
I do not believe that these work but we
see them everywhere
in Asian countries, and we are encouraged to buy them even though they
are not actually necessary. The adverts, though, tell us they are necessary as they will improve
our lives and we will become more accepted and successful. This then, is an example of
advertising encouraging people to buy something they do not need. I do think there are checks in
most countries these days to make sure that adverts are giving the correct information and not
lying to people, but I think it is still easy for advertisers to exaggerate or to do this without
breaking the regulations.
158.
Is advertising really necessary in modern society?
It could be seen to be necessary in
terms of the fact that, as I mentioned before, there is so
much choice that we need someone to guide us in what to buy or to give us some extra
information about products. Without this, it would be difficult to know where to start. However,
that said, I’m not sure that I would regard it as ‘necessary’ as ove
rall I think
it may do more harm
than good. As we just discussed, advertising encourages people to buy things they possibly do
not need. We live in a consumer society and many people
are in debt because we are
encouraged to buy and buy, and I’m sure
advert
ising plays a major role in this. Without
advertising we could just do our own research and decide what we really need. So no, I would
not say that advertising in necessary in modern society.
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