Science and Education in Karakalpakstan issn 2181-9203 Science Magazine chief editor

Keywords:
marketing, strategy in the service sector, integration of the service sector and 
production, innovation in the service sector, modern information technology. 
The growth in the volume of services consumed in recent decades is one of the most 
significant phenomena in the economies of developed countries. The range of factors that ensure 
such growth is very wide. These include a fairly high level of well-being of the population with a 
special culture of dynamic renewal of the micro-environment, which ensures a steady demand for 
various services; effective forms of service provision both in the situation of their mass production 
and with an individualized approach (i.e. taking into account even small variations in needs and 
focusing on the needs of population groups with very different income levels); development and 
application of new technologies for the provision of services, etc. There does not appear to be a 
need for a detailed discussion of each of the growth factors in service consumption. Of interest are 
mainly those that, firstly, are related to the functioning of service enterprises; and secondly, in the 
near future, either they can already be adapted to our Uzbek conditions, or they should be adopted 
as a strategic guide[3]. It should be taken into account that these growth factors were realized in 
fundamentally different conditions - conditions of a stable economy, a relatively higher level of 
development of the service sector, its infrastructure, a different culture of consumption of goods, 
etc. Nevertheless, even if it is not always possible to draw the necessary parallels and adapt foreign 
approaches to modern domestic conditions, such an analysis is extremely useful, since the 
progressive movement of the Republic of Uzbekistan towards a civilized market should 
significantly reduce the gaps between domestic foreign businesses in this area[ 5]. 
One of the most significant among these factors is, perhaps, the mentality of the 
manufacturer, his attitude towards the client. In the service sector, where the process of production 
of a service and its implementation are inextricably linked and where the seller of the service 
interacts most closely with its buyer, the role of this factor is exceptionally high. “Love your 
customer, please him, fulfill his whims, render him all kinds of services, and he will always pay you 
for your care and attention in hard currency.” This advice of Dale Carnegie has the force of natural 
law in the conditions of any market economic system - whether it is the economy of a prosperous 
Western state, the CIS or Uzbekistan, a country taking the first steps in this direction. 
Of course, Western standards in relation to the client ("who is always right"!) have evolved 
over more than one decade. Therefore, this problem is easier to pose than to solve. Moreover, it will 
have to be solved in the conditions of the existing distortions of the domestic service, the main 
advantage of which, as you know, is “unobtrusiveness”. 
An important factor is also the mutual adjustment of supply and demand, in which supply is 
born by demand, and demand is formed by new supply options. By mutually stimulating each other 
and ensuring coordinated development, this pair has an additional effect of increasing the volume of 

---