Questions 1-10 Complete the table below. Write one word and / or a number

C
Building confidence among employees 
D 
Saving money in the long run 
E
Identifying new opportunities 
22
B
7,600 visitors arrive every week. 
C
300,000 visitors come each year. 
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Questions 23 – 24 
Choose 
TWO 
letters, 
A – E.
 
Which do the students agree are 
TWO
 valid criticisms of market research? 
A
It does not reveal any new information. 
B
Its benefits are hard to measure. 
C
It takes too much time to carry out. 
D
It makes use of too much specialist language. 
E
Its findings are sometimes wrong. 
Questions 25 – 26 
Choose 
TWO
 letters, 
A – E
. 
The students are surprised by the success of which 
TWO
 sources of information. 
A
face-to-face communication 
B
official government statistics 
C
the media and social media 
D
online surveys of public opinion 
E
filming customers as they shop 
Questions 27 – 30 
Complete the flow-chart below. 
Choose FOUR answers from the box and write the correct letter, A – F, next to 
Questions 27-30. 
A
written records 
B
online studies 
C
specific questions 
D
individual responsibility 
E
proper planning 
F
regular meetings 
Market Research Using a Business’s Own Resources 
Begin with staff education to maximize the chances of success. 
Give staff examples of