O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi toshkent davlat iqtisodiyot universiteti sh. Dj. Ergashxodjaeva, M. S. Qosimova

 
CHAPTER 8. COMPETITIVE STRATEGIES.......................................... 
154 
8.1. 
The concept and essence of competition.................................. 
154 
8.2. 
Types and forms of competition.............................................. 
157 
8.3. 
Evolution of competition and factors affecting it.................... 
162 
8.4. 
The concept of competitive advantage..................................... 
165 
8.5. 
Content and forms of competitiveness..................................... 
168 
8.6. 
The concept of competition...................................................... 
173 
8.7. 
Competitive strategies and their content.................................. 
179 
 
Questions for control and discussion....................................... 
184 
 
CHAPTER 9. PRODUCT POLICY............................................................. 
186 
9.1. 
A product - means of satisfying the needs .............................. 
186 
9.2. 
The concept of competition and competitiveness of goods.....
192 
9.3. 
Product life cycle and its stages .............................................. 
196 
9.4. 
designing new product ............................................................ 
198 
9.5. 
Managing Trademarks............................................................. 
203 

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11 
 
 
Questions for control and discussion....................................... 
210 
 
CHAPTER 10. PRICE POLICY.....................................................................