in
1999
Blendtec
was
founded:
See
http://donteattheshrimp.com/2007/07/03/will-it-blend-gets-blendtec-in-
the-wsj/
and
http://magazine.byu.edu/?act=view&a=2391
for some good
discussions of the early years at Blendtec.
1. Social
Currency
Brian decided:
Interviews with Brian Shebairo on May 16, 2012, and Jim
Meehan on May 13, 2012.
40 percent of what people talk about:
Dunbar, Robert I. M., Anna Marriott,
and N. D. C. Duncan (1997), “Human Conversational Behavior,”
Human
Nature 8, no. 3, 231–44.
half of tweets are “me” focused:
Naaman, Mor, Jeffrey Boase, and Chih-
Hui Lai (2010), “Is It Really About Me? Message Content in Social
Awareness Streams,”
Proceedings of the ACM Conference, 189–92.
Jason Mitchell and Diana Tamir:
Tamir, Diana I., and Jason P. Mitchell
(2012), “Disclosing Information About the Self Is Intrinsically
Rewarding,”
Proceedings of the National Academy of Sciences 109, no.
21, 8038–43.
We make educated guesses:
See Berger, Jonah, and Chip Heath (2008),
“Who Drives Divergence? Identity Signaling, Outgroup Dissimilarity,
and the Abandonment of Cultural Tastes,”
Journal of Personality and
Social Psychology 95, no. 3, 593–605. See also Berger, Jonah, and Chip
Heath (2007), “Where Consumers Diverge from Others: Identity
Signaling and Product Domains,”
Journal of Consumer Research 34, no.
2, 121–34, for discussions of research in this area.
Prada handbag:
Wojnicki, Andrea C., and Dave Godes (2010), “Word-of-
Mouth as Self-Enhancement,” University of Toronto working paper. See
also De Angelis, Matteo, Andrea Bonezzi, Alessandro Peluso, Derek
Rucker, and Michele Costabile (2012), “On Braggarts and Gossips: A
Self-Enhancement Account of Word-of-Mouth Generation and
Transmission,”
Journal of Marketing Research, forthcoming.
Something “out of the ordinary”:
For a discussion of the story behind
Snapple facts, see
http://mittelmitte.blogspot.com/2006/09/snapple-real-
facts-are-100-true.html
and
http://mysnapplerealfacts.blogspot.com/
.
Wharton professor Raghu Iyengar:
Berger, Jonah, and Raghuram Iyengar
(2013), “How Interest Shapes Word-of-Mouth over Different Channels,”
Wharton working paper.
More interesting tweets:
Bakshy, Eytan, Jake M. Hofman, Winter A.
Mason, and Duncan J. Watts (2011), “Everyone’s an Influencer:
Quantifying Influence on Twitter,”
WSDM, 65–74. See also Berger,
Jonah, and Katherine Milkman (2012), “What Makes Online Content
Viral,”
Journal of Marketing Research 49, no. 2, 192–205.
psychologists from the University of Illinois:
Burrus, Jeremy, Justin Kruger,
and Amber Jurgens (2006), “The Truth Never Stands in the Way of a
Good Story: The Distortion of Stories in the Service of Entertainment,”
University of Illinois working paper.
One way to generate surprise:
Heath, Chip, and Dan Heath (2011),
Made to
Stick: Why Some Ideas Survive and Others Die (New York: Random
House).
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