B
C
D
35 Interactive TV will change from concentrating on set-top devices to
A
B
C
D
thumbing text messages.
writing e-mails.
watching TV programmes.
talking through mobile phones.
Viewers would get attractive bonus.
They would be part of the competition.
Their questions would be replied.
Their participation could change the result.
increasing their share in the market.
setting up a modified set-top box.
building an embedded message platform.
marching into the European market.
page 14
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Look at the following descriptions (Questions 36-40
Questions 36-40) and the list of companies
below.
Match each description with the correct company, A-F
A-F.
Write the correct letter, A-F
A-F, in boxes 36-40
boxes 36-40 on your answer sheet.
List of Companies
A
Flytxt
B
Analysys
C
Endemol
D
CMG
E
Mm02
F
Gartner
36
offered mobile phone message technology
37
earned considerable amount of money through a famous
programme
38
expressed the view that short codes are convenient to
remember when turning up
39
built their own mobile phone operating applications
40
indicated that it is easy for people to send message in an
interactive TV
page 15
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Solution:
6
E
7
D
8
G
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