of email doesn't suck you up! Find partners who do what you can do better and
work with them! Don't try to do everything yourself—we started off trying to
collect
coffee grounds, grow mushrooms, sell mushrooms, do our own
packaging design,
our own sales, etc.—it was just too much and we weren't
doing any of it very well! We've since found partners that let us focus on
developing products, getting them out there, and
building a community around
them!
Nikhil Arora & Alejandro Velez co-founded Back to the Roots in 2009. The two
have been named one of BusinessWeek’s Top 25 Entrepreneurs under 25, Inc.’s
30 Under 30, Forbes’ 30 Under 30, and CNN’s 10 Next Entrepreneur’s to
watch. Back to the Roots was named one of Martha Stewart’s Top 10 American
Made companies, #373 to the INC 5000 list, and has been recognized for its
innovation by President Obama.
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