Progress check 1

2 Make the sentences. (6x2=12)
e.g. you/does/the logo/What/tell? – What does the logo tell you?
1) buy/Where/medicine/can/you/some?
2) this/Where/is/advertised/product?
3) for/Did/ask/a bargain/you?
4) is/Where/the/corner shop/to/nearest/your/school?
5) you/What/buy/can/in/the/corner/shops?
6) do/How/you/go/often/shopping?
3 Match the place and description. (5x2=10)
e.g. 1f
1) Bookshop a) We go there to buy medicine.
2) Chemist’s b) You can learn news in newspapers and magazines.
3) Florist’s c) The place where we buy meat.
4) Greengrocer’s d) Fruit and vegetables are sold there.
5) Newsagent’s e) You can buy fl owers there.
6) Butcher’s f) People buy books there.
4 Read and match the years and events. (6x2=12)
e.g. 1f

John Cadbury, who founded the family company in 1824, paid a lot of

attention to advertising. When he opened his fi rst shop, he spent lots of money
on its decoration. In this shop a Chinese man in traditional Chinese costume
worked. It made a lot of people visit this shop.
In 1824, his fi rst ad was published in the Birmingham Gazette. In the 1866
advertisements, he said that this chocolate had a little fat and good taste. It was
cheap and there were no bad ingredients. He also added that his chocolate wasclean and it could treat diff erent illnesses. People started to buy more and more
of this chocolate.
In 1900, Cadbury started publishing posters with ads. There were ads in
diff erent magazines. After the First World War, Cadbury organized excursions to
his factory. Cadbury Dairy Milk was sold at busy public events. Cadbury became
the nation’s leading company.
In 1935, a fi lm was made to advertise Cadbury. Later there were radio
programmes about Cadbury.
During the Second World War (1939-1945), Cadbury made its products with
dry milk because there was little milk in the country. After the War, Cadbury
opened Chocolate Houses which were like cafes. Advertising on television
started in 1955.
Now ads are shown on TV and all over the Internet.
1) In 1824, a) Cadbury made its products with dry milk.
2) In 1866, b) Cadbury became the nation’s leading company
3) In 1900, c) advertising are shown on TV and on the Internet.
4) In 1935, d) the advertisements said that chocolate was cheap and
there were no bad ingredients.
5) In 1939-1945, e) advertising on television started.
6) In 1955, f) the fi rst ad was published.
7) Now g) a fi lm was made to advertise Cadbury.