Rewire Your Brain: Think Your Way to a Better Life



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Rewire Your Brain

effortless
to remember things. At the end of the day, she remembered all the 
important plans that she needed to carry over to the next day. 
Then, just as we began to work on enhancing her memory skills, 
one of her daughters broke her arm. This abruptly halted her prog-
ress. She reverted to her old habits, saying, “ What do you expect 
from me? I ’ m a single working mom. ” When I reminded her that 
she could take better care of her daughters if she got back to the 
program, she nodded knowingly and resumed where we left off. 
To develop durable memory skills, she had to be
determined
to stick to 
her effort, even when she had to care for her daughters. 
As Sylvia learned to organize her time, she noticed that her 
memories, too, were contingent on organization. That organization 
was used to develop memories based on associations. She learned to 
organize what she wanted to remember by linking each item, image, 
or piece of information into a coherent series of associations. Since 
she learned that her brain worked best to construct memories based 
on associations, she was more willing to make the effort to form the 
associations. 
I taught her a series of mnemonic devices that served as memory 
tricks to form associations. These became fun games, about which 
she said, “ Who would ever have thought I ’ d be rewiring my brain by 
playing memory games? ”
Perhaps you ’ re like Sylvia and the 90 percent of people who 
would like to improve their memory. A Roper survey found that 
nine out of ten people complain that they have faulty memories. 
A majority of the people who were surveyed reported that they have 
gone into a room and forgotten why they went there. Could most of 
us be experiencing declining memories? 
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72 Rew i r e
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As Sylvia discovered, memory is not a thing to be lost or found. 
Memory skills can be cultivated or left to atrophy. In today ’ s society, 
cell phones, BlackBerrys, instant messaging, and mass media bom-
bardment combine to erode our attention and our memory skills. To 
improve your memory skills, you have to resist having your attention 
fragmented. You can still use your BlackBerry, but you ’ ll have to be 
present, focused, and organized. 
There ’ s a lot you can do to improve your memory, but there 
are also limitations. The following are some ways to improve your 
memory: 

Improve your attention skills.

Learn how to use the different types of memory.

Use associations such as mnemonic devices.
The following are some of the limitations: 

Being able to pay attention to several things at once and remem-
bering all with great accuracy. This is why you can forget to 
look for the correct road signs while you ’ re driving if you ’ re 
talking on your cell phone at the same time. Fortunately, many 
states are making it illegal to use a cell phone while driving.

Expecting to improve your memory without effort. Memory is 
not something you have or don ’ t have, like an inheritance. Your 
memory must be exercised to be enhanced.

Assuming that you will remember everything you ’ ve ever expe-
rienced. Memories are not frozen in time like indelible snap-
shots. They are constantly revised as you recall them, or they 
fade away if they are not used again.
Attention: The Gateway to Memory 
Attention is critical for redirecting the resources in your brain and 
promoting neuroplasticity. Attention also serves as the gateway to 
memory. You might forget all the details of what a friend told you 
during a conversation at a party if you were only half listening to 
what she said. You will probably forget what little you do remember 
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during the next conversation. If you place emotional importance on 
the next conversation, you will listen more attentively and remem-
ber it later. 
Paying attention is a function of your frontal lobes. They tell the 
rest of your brain what is important and what should be remembered. 
To promote neuroplasticity and improve your memory requires that 
you engage your frontal lobes. The gateway to memory has to be 
open to remember, and your frontal lobes open the gate. 
Your PFC, and specifi cally the DLPFC, is responsible for main-
taining working memory. Your working memory is called
working
because the short - term memories it holds relate to what your mind 
is working on at the moment. Your daily life involves going from 
one experience to another, using your working memory to navigate, 
and your working memory holds on to these experiences for up to 
thirty seconds. Generally, you ’ re able to weave a sense of continuity 
from one experience to the next. Thus, for instance, you ’ re able to 
remember that you ’ re on your way to your aunt ’ s house. Without 
your working memory, you ’ d forget to turn onto the correct street 
when you saw the street sign. 
Since your DLPFC is also a sort of executive control center, it 
plays a major role in determining what you pay attention to and what 
you remember. If something occurs that you want to remember — 
such as being told that the stock that you just bought will plummet
soon because the company is about to declare bankruptcy 
— 
various neurotransmitters (especially norepinephrine and dopamine) 
help to elevate your attention and your anxiety. The synaptic acti-
vation of the dopaminergic systems heightens your attention, and 
your DLPFC says, “ Remember this conversation. ” The feedback 
between the DLPFC and your hippocampus paves the way for the 
formation of a long - term memory. You ’ ll remember the stock tip (and 
the person who gave it to you) for some time to come. 
Working memory is therefore the route to long - term memory. If 
working memory is impaired, long - term memory will experience 
a famine of new information. If the road to long - term memory 
through working memory is blocked, the “ supplies ” (memories) can ’ t 
get through. If, for example, you spend your time at a party checking 
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74 Rew i r e
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your e - mail on your BlackBerry and engaging in superfi cial conver-
sations, your attention will be fragmented and your working memory 
compromised. The road is closed. 
Working memory can be disrupted in a number of ways. Since 
attention and concentration are so closely tied to working memory, 
any distraction, such as getting a text message on your cell phone, 
can hamper working memory. If you ’ re distracted by an e - mail about 
a colleague abruptly leaving the company for a new job, you will 
probably forget what you were holding in your working memory 
because your attention shifted to that other provocative piece of 
information. 
The initial demands of a good memory are as follows: 

Attention is the key. The door is locked without it. Your PFC 
must be engaged so that you can pay attention to remember.

The more important a piece of information is to you, the stron-
ger the memory will be in long - term storage.
When I use psychological tests that measure working memory, 
I ’ m also measuring someone ’ s ability to pay attention. If I give a per-
son tests that measure various other types of memory and fi nd that 
he or she is defi cient, I must try to rule out working memory as the 
cause. The bottom line is that if you don ’ t pay attention, you won ’ t 
be able to move a short - term memory into long - term memory.
The Types of Memory 
Working memory and long - term memory differ in many ways. The 
main distinguishing factor is the length of time that a memory is 
stored, but another major difference is storage capacity: there is a 
limit to how much you can store in your working memory, whereas 
your long - term memory is not bound by such constraints. 
Long - term memory is an archive, yet that archive is in a con-
stant state of being restocked. Long - term memories are not stored 
in fi xed areas of the brain; rather, storage seems to be a product 
of dynamic activity in and throughout many different areas of the 
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brain. However, memories are biased to particular neural structures, 
as I will soon describe. Whether an experience, a piece of informa-
tion, or an emotional impression becomes encoded in long - term 
memory depends on complex dynamics among the various neural 
systems. 
Your capacities to learn and to remember are highly overlapping 
functions. As your relationships with people deepen, your memories 
are shared in either implicit enactments or explicit discussions. If you 
recall something about your past — events, information, images, or 
content — it ’ s called

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