1. target market
а
. plan, usua11y annua1, for
а company's
2. market segmentationmarketing activities,
specifying expenditure
3. marketing plan
and expected revenue and
profits
4. marketing strategy b. possibility of going into
а market for the
5. marketing opportllnity first time
6. marketing effort с. division of the market or
consumers into certain cate
gories according to their buying
