quality control: maintaining acceptable and dependable
levels of quality in production.
quotas: restrictions on the number of goods that can
enter the country from abroad.
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R raise: collect money for a particular purpose, get a loanfrom
a bank.
rate of exchange: the price at which a particular
currency sells in terms of other currencies.
rate of inflation: annual percentage increase in the
general level of prices.
rate of return: the amount of interest or dividends stated
as a percentage of the principal of an investment.
rational appeals: rely on logic or reason to convince the
consumer to buy a product.
raw materials: raw as in unfinished. The stuff finished
products are made of.
real GNP: GNP adjusted for changes in the price level; the
value ofgoods and services produced in the nation in a given year.
recession: the bottom of the business cycle; a period of
low business activity and high unemployment. A time when
business is slow, people lose jobs and sitting presidents
worry about their re-election prospects as people tend to
blame them for economic woes. Technically speaking, six
months or more of a decline in the gross domestic
product.
regional exchanges: national securities exchanges (not in
New York City). These exchanges are registered with the
U.S. Securities and Exchange Commission. Chicago has one.
