3. Under the marketing concept, companies produce
____________.
а
. what consumers want
b. unsought goods
с
. highly affordable goods
4. If the demand for а product in the market is
bigger than the supply the companies should ________.
а
. improve productivity
b. increase production
с
. bring down prices
5. The societal marketing concept calls for ______.
а
. increasing production and bringing down prices
b. balancing demand for а product and the supply
с
. balancing company profits, consumer wants, and
society's interests
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Choose the correct variant (а, b or с) that best completes the sentence.)
