marketing communications: all methods of communicating
used in marketing, such as television, radio and sales literature.
marketing concept: business idea or philosophy based
on the importance of profit, consumer satisfaction and the
welfare of the general public.
marketing department: department in a company which
specializes in using marketing techniques to sell a product,
and which is responsible for taking marketing initiatives
such as advertising and public relations.
marketing effort: company's marketing activities.
marketing intelligence: information about a market
that can help a marketing effort.
marketing manager: person in charge of a marketing
department.
marketing mix: combination of all the elements that
make up marketing, such as price and distribution and
advertising.
