Task Vocabulary Ex Use the clues to complete the crossword puzzle Across

SELF-STUDY 1

Task 1. Vocabulary
Ex 1. Use the clues to complete the crossword puzzle
Across
2. Something that is …………… does not cost a lot to buy or use. (11)
4. An ………. brand is one that people think will give them a higher position in society. (12)
7. A ………….. product has no defects. (4-4)
8. A ………….. product is attractive and fashionable. (7)
9. If you say that something is a ……….. product, you think it is very good. (4)
11. …………….. goods are expensive and intended to appeal to people in a high social class. (8)
Down

1. 
   A classic product is one that has been popular for a very long time. (7)
   

3. If a product is ………….., it is worth the price you pay for it. (5, 3, 5)
5. If something is ……………., you can trust it or depend on it. (8)
6. A ………….. brand is not affected by changes in fashion. (8)
8. A ………….. product is fashionable and exciting. (4)
10. If you say that something is ………., you think it is enjoyable. (3)




Ex 2. Complete the word partnerships with brand, product or market.

1. brand loyalty

2. _________ challenger
3. _________ endorsement
4. _________ stretching
5. _________ lifecycle
6. _________ share


Task 2. Reading.
Read the passage below about brands and passion. In most of the lines 1–13 there is one extra word which does not fit. Some lines, however, are correct. If a line is correct, put a tick (✓) in the space provided. If there is an extra word in the line, write that word in the space.



Task 3. Grammar.
Ex 1. Complete this text with the correct form, present simple or present continuous, of the verbs given. then check your answers.

1)work 2) manage 3) develop 4) work 5) supervise 6) write 7) enjoy 8) expand 9) have 10) own 11) increase 12) become

Ralf Hinze 1) works in the R&D department of the Antwerp-based company Merlin Foods Ltd, where he 2)____________a team of five responsible for all organic products under the brand name Sunnyvale. They 3)_______ about three new products each year.

This week, however, Ralf is not in his office. He 4)_________ in the lab. He 5)________ the testing of an innovative range of soups and dressings, and
6)_________ a report. He 7) _________ his job and is proud of his company. Indeed, Merlin Foods 8) __________ rapidly. It 9) _________
subsidiaries in France and Germany and 10)__________ Kilkenny Dairies (Ireland). Sales and earnings for the company 11) __________ far beyond expectations. The Sunnyvale brand in particular 12)________ hugely popular throughout Europe.