The emergence of Accenture



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tarix07.01.2024
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1Accenture

  • Accenture company

The emergence of Accenture

  • The emergence of Accenture
  • On January 1, 2001, Andersen Consulting changed its company name to Accenture . Apparently, this word comes from the phrase “Accent on the  future ” . Although the task of choosing a new name for the firm was left to management consultants, the name "Accenture" was coined by Kim Petersen, an Oslo-based Norway office employee, as a result of an internal competition. 

AT&T has done outstanding job setting “Three Screen” vision

  • Accenture understood that the company's name should reflect their commitment to global leadership in the consulting market and excellence, but at the same time not cause negative associations in any of the countries where the company operated.

Most IPTV are still at the early stages. So why hasn’t IPTV been successful?

  • BT
  • AT&T (Lightspeed)
  • Swisscom
  • Telenor
  • Korea Telecom
  • Bell Canada
  • Telmex
  • Brasil Telecom
  • Telecom Austria
  • Reliance Infocomm
  • Bharti
  • T-online (Germany, France, Spain)
  • Qwest
  • Singtel
  • ADC (Thailand)
  • Telemar
  • Wind
  • Fastweb
  • CTI (Hong Kong Broadband)
  • Homechoice (now part of Tiscali)
  • Sasktel
  • Softbank
  • Versatel
  • Telefonica
  • Neuf
  • Belgacom
  • Noos
  • France-Telecom Magline
  • Chunghwa Telecom
  • Telecom Italia
  • Verizon
  • KPN
  • Manitoba Telecom Services (MTS)
  • SMG + China Telecom /Netcom
  • AT&T Homezone
  • Teliasonnera
  • PCCW 1
  • Free 2
  • In a “Technical” or “Market” Trial
  • (100s – 1000s of “friendly” trialists)
  • Commercially Launched
  • (most > 20,000 subscribers)
  • Commercially Launched at Scale
  • > 500,000 subscribers *
  • Sources: Company websites, Gartner, MRG, Accenture Analysis. Data as at Sept 2006
  • * Note: 500,000 customers is still small by broadcaster standards
  • 1 608,000 customers announced in Sept 06
  • 2 1.5 million “IPTV capable” subscribers … actual number of paying customers estimated at 300k

Typical Communications Service Provider (CSP) view of IPTV based on NG Broadcast TV and VoD over IP...but are they solving the wrong problem?

Accenture research shows that consumers around the globe are looking for new ways and want more control over they consume their video

  • Source: Accenture Global Digital Home Consumer Survey, April-May 2006 (n=10,171)

Over-the-top Video on Demand (VoD) could capture much of the on-demand market

Our research shows significant numbers want to create and share their own content creating huge opportunity for user generated content

  • China
  • 82%
  • United States 36%
  • Canada
  • 40%
  • United Kingdom
  • 32%
  • Italy
  • 46%
  • Germany 20%
  • Japan
  • 39%
  • South Korea
  • 43%
  • Want to create/share own content
  • (% respondents)
  • Global Average = 44%
  • Taiwan
  • 68%

New devices and rip-and-go models allow us to distribute media within the home and take our content with us

  • © 2005 Accenture All Rights Reserved.

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