— AN ESSENTIAL BONUS —
Everybody needs feedback, and it’s a heck
of a lot cheaper than paying a trainer.
—DOUG LOWENSTEIN
Ask for feedback from people with diverse backgrounds.
Each one will tell you one useful thing.
—STEVE JOBS
I
t was 2 o’clock in the morning. I couldn’t sleep. Still renting a
room from Matt, I was sitting at my cheap imitation-pine desk,
crammed into my 12’ x 12’ living space. This sucked. Something had
to change. Or maybe I needed to change.
Staring at my laptop and feeling frustrated with my life, I
suddenly got inspired. I don’t remember exactly what prompted it, but
I opened up a new email and started adding a very diverse group of
people to the To : field. Close friends, family, co-workers, former
bosses, acquaintances, the girl I was dating, and even—believe it or
not—my ex-girlfriends. You name it, I was ready to make some
radical changes in my life. I was ready for a quantum leap in my
potential, and I felt the only way for me to get an accurate assessment
of who I was, how I was showing up in my life, and where I needed to
improve was to solicit honest feedback from the people who knew me
best.
I stopped when I got to 23 email addresses, because, well, I am a
huge fan of Michael Jordan and have a mild obsession with the
number 23. I began to compose an email to these people, who each
knew me in different capacities and to varying degrees, explaining
that I wanted to grow personally, to be a better friend, son, brother,
and colleague, and that the only thing to do was to get feedback from
people who could see things about me that I couldn’t see about
myself. I asked if they would please take a few minutes to reply, at
their earliest convenience, sharing what they believed were the three
biggest areas that I needed to improve. I asked that they be brutally
honest, and assured them that they would not hurt my feelings. In
fact, the only thing that would hurt my feelings was for them to hold
back, because doing so would only limit my growth.
I’d be lying if I didn’t admit that this was the most nerve-racking
email I’ve ever composed. I almost chickened out. I considered
deleting it, and just going to bed. Thank God I didn’t. No, I took a
deep breath, and I clicked send. Then, I went to bed, fell asleep, and
awaited their responses.
Six hours later, I woke up. Wait, did I really send that email at 2
o’clock in the morning, or was that just a dream? I logged into my
email. Nope, not a dream. I definitely sent it. And I already had two
replies. One was from Mom, and the other was from J. Brad Britton, a
well-respected Region Manager at the 200 million dollar company I
worked for. Oh boy, here goes… I paused for a second and reminded
myself that the purpose of this exercise was for me to grow and
improve, so no matter what anyone said in his or her email, I was
going to keep an open mind and not get offended. Easier said than
done.
I opened Mom’s email first. Hey son, I got your email. (Really
Mom? I had no idea that you got it.) Well, you know I think you’re
perfect! But if I must give you some constructive feedback, it’s that
you should call your mother more often! I know you’re busy, but it
would be nice to hear from you every once in a while. Anyway, I love
you! Come visit soon… Love, Mom. I opened up a blank document on
my computer and titled it “Constructive Feedback and My New
Commitments.” #1. Call Mom at least once a week.
Then I opened the email from my Region Manager, J. Brad
Britton. J. Brad is someone I admired and had learned a great deal
from. Not to mention, he was one of the most positive people I knew.
Although we only saw each other a few times throughout the year at
conferences and on company trips, he knew me well, at least in a
professional capacity. My Pal Hal! I love your email. However, I am
only willing to give you the 3 pieces of “constructive” feedback you
have requested if you let me follow it up with 3 things I like about you.
Deal? Okay, here goes…
J. Brad proceeded to enlighten me to a few of my professional
and social “blind spots,” all of which caught me by surprise. To be
honest, my feelings did get a bit hurt. I felt a little defensive. That’s
not true. I’m not really like that. He obviously doesn’t know me as
well as I thought he did. Then, it occurred to me that it didn’t matter
how accurate each of his criticisms were, because that was how I was
showing up for him—and probably many others. It was important to
me not just that I knew who I really was, but that I was living in
alignment with my values, and congruent in all of my relationships.
Email responses continued to pour in over the next few days. By
the end of the week, 17 of the 23 recipients had replied with their
thoughtful and (mostly) constructive criticisms. I had added a lot to
my “Constructive Feedback and My New Commitments” document
since making a note of my mom’s request for more frequent contact.
So, what were the results?
Let’s just say that I gained more self-awareness and grew more
in a week from reading those responses than I had grown in the
previous 5 years combined—and possibly my entire life. It was
incredible. It wasn’t easy to put myself in such a vulnerable position
and look at all of my flaws—but it was life-changing. It was career-
advancing. It was relationship-improving. And it was all a result of
mustering up enough courage to send what is probably the most
important email that I have ever sent: The Email That Will Change
Your Life.
Before I give you The Email That Will Change Your Life below,
word-for-word—so you can copy, edit, and send it to your circle of
influence—I’d like to take a moment to share some positive feedback
with you from one of my coaching clients. She sent this to me after
she had sent The Email That Will Change Your Life to her circle of
influence:
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