This project has been funded with support from the European Commission (226388-cp-1-2005-1-de-comenius-c21). This publication reflects the views only of the authors

1.2.5. Glocalization

The term glocalization is produced with the combination of the terms global and local. The term means “the creation of goods and services that are customized to supply global markets but consistent with local values.
The fact that the terms glocalization and globalization are related to each other is accepted by many authors. For example when Ronald Robertson defines globalization as “the simultaneity of the universality of resolution and the resolution of universality” he actually highlights the simultaneity of globalization and glocalization.
The problem of simultaneous globalization of the local and localization of the global can be denoted as dual-process of macro-localization (globalization of a local value) and micro-globalization (localization of a global value).
Key features of glocalization are as follows:

1. 
   Variety is in the basis of social life.
   
2. 
   Glocalization does not eliminate all differences.
   
3. 
   History and culture causes differences in all groups.
   
4. 
   Glocalization ceases the fear that globalization will wipe all the differences out.
   
5. 
   Glocalization does not promise a world without any conflict or tension; instead it makes a more historical view of the complex structure.
   

In this framework, glocalization that means the modification of globalization according to local conditions differentiate globalization from Westernization, Americanization and even McDonaldization. Now globalization evolves itself in order to include local values.

2. Impacts

As globalization compasses a large scope and process, it has considerable effects while some effects can be seen in daily life; some has large-scale-deep effects.

2.1. Visible Impacts

One important result of globalization is the acceleration of changes of eras. It is denoted that human being having a history of more than one million years on earth took the first step to civilization with the settlement on land and therefore with the beginning of agricultural culture in 10,000 BC. The invention of writing in 4,000 BC has accelerated the development of human being. The widespread use of press in 14^th century and the Reformation and the Renaissance movements followed by industrial revolution in the late 17^th century have caused human being to develop but in the mid-20^th century the concept of era starts to alter and pick up pace. The 1970s are called space era as a result of stepping on the Moon in 1969; 1980s are called communication era as a result of developments in communication through satellites; 1990s are called knowledge era-knowledge society as a result of the increased importance of knowledge and 2000s are called information era.
In the information era, human being using computers can reach all new information online.
The fact that 65% of the world trade volume in the beginning of 2000s is made online reveals the significance of this new concept.