In recent years, global economy transformed with the elimination of obstacles against floes of goods, services, capital and labor and with the acceleration of technologic and scientific development. While the decreases in transportation and communication lowered the importance of location and promote enterprises to move their activities to low-cost locations, technologic developments create new business opportunities. This makes governments more sensitive in creating more business friendly environments and enhancing national competitiveness.
Table 6: Global Competitiveness Indices
Source: WEF, 2007 and 2006.
International competitiveness is a concept that is related to marketing. If countries compete in marketing their products, then production bears a sense. If the goods and services that the country produces can not compete, the country’s production would have no-sense and she would prefer importation instead of domestic production. National competitiveness is measured by the “Global Competitiveness Index” of the World Economic Forum (WEF).
