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English abilities. Moreover, 7 out of 30 Korean students received
the UNK information
from their relatives and friends. As a result, the researcher found that, between this
study’s findings and Dr. Lee’s previous findings, there were the differences. For example,
Dr. Lee’s interviewees came to America because of their close friends. However, the
majority of this study’s interviewees came to UNK
because of the partnership
relationships between UNK and their home universities. Only 4% of Dr. Lee’s
interviewees came to America under the exchange agreements and through American
college and university recruiters, but two thirds of the 30 Korean students came to UNK
because of the two parties’ exchange or visiting agreements. The researcher found that
the original source of American college and university information could depend on the
nationality of students; for example, Dr. Lee’s students came
from several countries
around the world; and this study’s interviewees all came from South Korea. In addition,
interestingly, UNK has employed the Korean recruitment specialist since Spring 2011, so
this person has developed initial student recruitment plans, created diverse relationships
with Korean universities, and brought a great number of Korean students to UNK.
Therefore, more than 20 Korean students were aware of UNK and decided to come to
UNK campus through their home universities.
Moreover, Dr. Lee (2008) discovered that many international
students strongly
believe that the value of the institution’s name is one of the most important factors for
them to choose; especially students who come from East Asian countries, such as South
Korea, Japan, and China. However, none of the 30 Korean
students decided to come to
UNK because of the institution’s reputation. Instead, the majority of the 30 Korean
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students came to UNK due to the reasonable tuition and the discount offer. As a result,
the researcher found that Korean students do not always decide to come to American
colleges or universities because of schools’ reputations. However, it is more likely for
Korean students to come to American colleges and universities because of affordable
tuition and tuition remission.
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