United states securities and exchange commission

PART I
Item 1. 
Business
Company Background
The Company designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and 
sells a variety of related services. The Company’s fiscal year is the 52- or 53-week period that ends on the last Saturday of 
September.
Products
iPhone
iPhone
®
is the Company’s line of smartphones based on its iOS operating system. The iPhone line includes iPhone 14 Pro, 
iPhone 14, iPhone 13, iPhone SE
®
, iPhone 12 and iPhone 11.
Mac
Mac
®
is the Company’s line of personal computers based on its macOS
®
operating system. The Mac line includes laptops 
MacBook Air
®
and MacBook Pro
®
, as well as desktops iMac
®
, Mac mini
®
, Mac Studio™ and Mac Pro
®
.
iPad
iPad
®
is the Company’s line of multipurpose tablets based on its iPadOS
®
operating system. The iPad line includes iPad Pro
®
, 
iPad Air
®
, iPad and iPad mini
®
.
Wearables, Home and Accessories
Wearables, Home and Accessories includes:
•
AirPods
®
, the Company’s wireless headphones, including AirPods, AirPods Pro
®
and AirPods Max™;
•
Apple TV
®
, the Company’s media streaming and gaming device based on its tvOS
®
operating system, including Apple 
TV 4K and Apple TV HD;
•
Apple Watch
®
, the Company’s line of smartwatches based on its watchOS
®
operating system, including Apple Watch 
Ultra™, Apple Watch Series 8 and Apple Watch SE
®
; and
•
Beats
®
products, HomePod mini
®
and accessories.
Apple Inc. | 2022 Form 10-K | 1

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Services
Advertising
The Company’s advertising services include various third-party licensing arrangements and the Company’s own advertising 
platforms.
AppleCare
The Company offers a portfolio of fee-based service and support products under the AppleCare
®
brand. The offerings provide 
priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement 
services, and in many cases additional coverage for instances of accidental damage and/or theft and loss, depending on the 
country and type of product.
Cloud Services
The Company’s cloud services store and keep customers’ content up-to-date and available across multiple Apple devices and 
Windows personal computers.
Digital Content
The Company operates various platforms, including the App Store
®
,
that allow customers to discover and download applications 
and digital content, such as books, music, video, games and podcasts.
The Company also offers digital content through subscription-based services, including Apple Arcade
®
, a game subscription 
service; Apple Fitness+
SM
, a personalized fitness service; Apple Music
®
, which offers users a curated listening experience with 
on-demand radio stations; Apple News+
®
, a subscription news and magazine service; and Apple TV+
®
, which offers exclusive 
original content and live sports.
Payment Services
The Company offers payment services, including Apple Card
®
, a co-branded credit card, and Apple Pay
®
, a cashless payment 
service.