Urganch – 2022 O’zbekiston respublikasi oliy va o’rta maxsus ta’lim vazirligi urganch davlat universiteti

Source:
 
http://www.abqjournal.com/794183/rrps-adopts-strategic-plan-to-shape- 
decisions-for-5-years.html
8.
 
ELEMENTS OF A WINNING B2B MARKETING STRATEGY 
Every B2B brand knows the importance of a marketing strategy. But not every 
brand has the necessary time or resources to plan for and develop a structured strategy 
that will help them meet their organizational goals. 
So what’s the secret to building a winning B2B marketing strategy? 
Here are five important elements to craft a winning digital marketing 
strategy for your B2B: 
The Right Goals: 
Set realistic, specific, and quantifiable goals. Make sure your goals represent 
your organization’s overarching objectives 
and 
individual departmental objectives (as 
needed). Your outlined goals will dictate which outcomes to measure so you can 
determine if your strategic approach is working and adjust accordingly. 
The Right Detail: 
You’ll know exactly what your challenge is and will have an idea of what your 
goals and objectives should be, but it’s all wasted without paying close attention to 
every detail. Take the time to align your marketing tactics with your strategic 
objectives. Clearly define your KPIs and what success looks like for 
your 
B2B 
organization. 
The Right Team: 
Have the right people at the table. There is a multitude of tactics to choose from 
in digital marketing and your B2B marketing team should be comprised of more than 
your internal team. With new technology, platforms and opportunities arising so 

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frequently, an extension of your internal team will bring a fresh, outside perspective to 
challenge “Weve always done it this way.” Break down silos in your organization and 
involve all critical internal stakeholders to create an integrated, cohesive strategy. 
Start by holding a meeting with leadership from each department. Discuss their 
needs and how digital marketing can provide a solution to their challenges. Let the 
marketing experts take the lead, but use everyones input as a guide.