12/17/23, 6:04 PM
Why Do We Give Gifts? An Anthropologist Explains This Ancient Human Behavior | Scientific American
https://www.scientificamerican.com/article/why-do-we-give-gifts-an-anthropologist-explains-this-ancient-human-behavior/
1/6
DECEMBER 16, 2023
4 MIN READ
Why Do We Give Gifts? An Anthropologist Explains
This Ancient Human Behavior
Gifts play an important role in human relationships and are about more than
consumerism
BY
CHIP COLWELL
&
THE CONVERSATION US
Credit: Liliya Krueger/Getty Images
The following essay is reprinted with permission from
The Conversation
, an online publication covering the latest research.
Anthropology
12/17/23, 6:04 PM
Why Do We Give Gifts? An Anthropologist Explains This Ancient Human Behavior | Scientific American
https://www.scientificamerican.com/article/why-do-we-give-gifts-an-anthropologist-explains-this-ancient-human-behavior/
2/6
Have you planned out your holiday gift giving yet? If you’re anything like me,
you might be waiting until the last minute. But whether every single present
is already wrapped and ready, or you’ll hit the shops on Christmas Eve, giving
gifts is a curious but central part of being human.
While researching my new book, “
So Much Stu
,” on how humanity has
come to depend on tools and technology over the last 3 million years, I
became fascinated by the purpose of giving things away. Why would people
simply hand over something precious or valuable when they could use it
themselves?
To me as an anthropologist
, this is an especially powerful question because
giving gifts likely has
ancient roots
. And gifts can be found in
every known
culture
around the world.
So, what explains the power of the present?
Undoubtedly, gifts serve lots of purposes. Some psychologists
have observed
a
“warm glow” – an intrinsic delight – that’s associated with giving presents.
Theologians have noted how gifting is a way to express moral values, such as
love, kindness and gratitude, in
Catholicism
,
Buddhism
and
Islam
. And
philosophers ranging from
Seneca
to
Friedrich Nietzsche
regarded gifting as
the best demonstration of sel essness. It’s little wonder that gifts are a central
Dostları ilə paylaş: |