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Assessing Organizational Readiness
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səhifə | 14/15 | tarix | 02.03.2023 | ölçüsü | 207,09 Kb. | | #86283 |
| Presentation Self Study -4
Assessing Organizational Readiness - Capitalize on Strengths in Domestic Markets
- Provide the Financial Resources for the Job
- Human Resource Requirements are High
- Must Possess Export-Related Skills
- Ability to Speak Foreign Languages
- Familiarity with Foreign Languages/Business Practices
- Possess Contacts in Potential Foreign Target Markets
- Develop Contacts in Canadian Export Community
- Gain Experience in International Negotiating
- Experience Technical Aspects of International Trade
- Develop Ability to Assess Market Potential
- Be Involved in Continuous Training to Acquire Expertise
Assessing Organizational Readiness (cont.) - Must Have Top-Level Commitment
- Any Reservations About Entering Foreign Markets?
- Is Exporting Viewed as Peripheral or Sporadic?
- Resistance to Developing a Strategic Export Market Plan?
- Willing to Devote Many Hours to Export Development
- Prepared to Trade-Off Profits in Short-Run?
- Interested in Long-Term International Relationships?
Assessing Organizational Readiness (cont.) - Is the Organization Structured for Expansion?
- Past Growth Experience--Foreign or Domestic?
- Young, Energetic Staff with Drive and Ambition?
- Sound Organizational Structure
- Boundary Spanning
- Interorganizational Communication
- Continuous Learning Culture
- Market Intelligence Sensing Capability
- Flexibility, Adaptability, Viability
Marketing Communications - Public Relations
- Sales Promotions
- International Advertising
- The message
- Information source
- Encoding
- Message channel
- Decoding
- Receiver
- Feedback
- Noise
Marketing Communications - Legal Issues
- Puffing
- Comparative Advertising
- Specific Product prohibitions
- Use of media
- Truth in advertising
- Language and symbolism Issues
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