International Marketing 118. 330 Slides



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Presentation Self Study -4

Culture

  • Culture and Change
    • Cultural Borrowing
    • Resistance to Change
    • Change Congruency
    • Strategies for Change
      • planned
      • unplanned
    • Consequences of Cultural Intervention
    • Examples
      • Quebec Atlanta, GA
      • Vietnam Faculty of Management

Political Environment

  • Types of Governments
    • Formation and implementation of legislation
    • Degree of Political Participation
    • Orientation to Free Market
  • Nationalism
    • Concept of the nation-state
    • Economic Manifestations of Nationalism
    • Conflict with Multinationalism
    • Fear of Foreign Ownership and/or Control

Political Environment

  • Response to Nationalistic Fears
    • Confiscation
    • Expropriation
    • Domestication
    • Nationalization
    • Direct Economic Sanctions
      • exchange controls
      • local content rules
      • import restrictions
      • tax controls
      • gov’t intervention into factor resource markets

Political Environment

    • Direct Political Sanctions
      • Censure for Actions in Domestic Country
      • Complaint Lodged with Multilateral Body
      • Violence
    • Issue of Foreign Direct Investment
      • Need to Conduct Thorough Risk Analysis
      • Factors of Importance to Identify
      • Need to Consider the Method of Entry
      • Patterns in Canada
      • Canadians Investing into Other Economies

International Legal Environment

  • No Single International Law or Agency
    • As Many Legal Systems as there are Nations
    • Issues of Interest to Marketers
      • Competition Rules Product Quality Rules
      • Packaging Rules Warranty Law Advertising
      • Price Maintenance Price Regulations
      • Channel Agreements Patents, Trademark, & Copyright Law
      • Transport/Distribution Environmental
  • Bases for Legal System
    • Common vs Code Law
    • Other Systems

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