Campaign Executive Business Unit

Yüklə 87,5 Kb.
ölçüsü87,5 Kb.

Job Title

Campaign Executive

Business Unit

Sales Operations



Job Group


Key Relationships

Reports to:

Customer Marketing Manager – On Trade

Responsible for:


Any other key relationships:

Brand Team, Appointed agencies

Job Purpose

The Campaign Executive is responsible for synchronising the efforts of William Grant & Sons (WGS) Field Sales partners, specifically with regards to the Glenfiddich ‘Your Dram. Your Way.’ Campaign. The role will be to ensure each field sales agency is tracking against their targets and is entering and sharing the data necessary for WGS to gain a complete picture of the campaign sell-in against their overall target. Updating stakeholders on a weekly basis and managing the data entry into the campaign data management platform will be a core part of this role. This role requires a proactive, highly organised person who has good people management skills and can manage relationships across multiple teams. .

Key Responsibilities & Critical Success Measures

Field Sales Management - tasks that primarily drive the field co-ordination including:

  • Ensuring relevant agency data capture is correct

  • Agencies are briefed on any changes to their remit

  • First point of contact for all field sales agencies if they have questions / queries

  • Identify and address any concerns about agencies reaching their target

Campaign Enquires & Communications - tasks that enable consumers and / or trade to successfully take part in the promotion:

  • Answering email queries from the trade on how to get involved / where to buy the Glenfiddich deal that enables them to take part in the incentive programme

  • Answering email queries from consumers on how to enter unique codes / upload photos / redeem prizes & queries about this process not working e.g. unique code error.

  • Creating reports from the back-end system of the microsite on a weekly basis to share promotion and incentive status

  • To ensure the field agencies understand their remit and the timescales they need to deliver against

  • Maintain effective communication routes between internal (WGS) & external agencies to ensure efficient sharing & use of information.

  • Driving weekly campaign updates and preparing appropriate reporting

  • Other duties as required which are reasonably within the scope of the role.

Functional Competencies


Sales Operations

Presenting and Communicating Information

  • Speaks clearly and fluently

  • Expresses opinions, information and key points of an argument clearly

  • Makes presentations and undertakes public speaking with skill and confidence

  • Responds quickly to the needs of an audience and to their reactions and feedback

  • Projects credibility


  • Analyses numerical data, verbal data and all other sources of information

  • Breaks information into component parts, patterns and relationships

  • Probes for further information or greater understanding of a problem

  • Makes rational judgments from the available information and analysis

  • Produces workable solutions to a range of problems

  • Demonstrates an understanding of how one issue may be a part of a much larger system

Writing and Reporting

  • Writes clearly, succinctly and correctly

  • Writes convincingly in an engaging and expressive manner

  • Avoids the unnecessary use of jargon or complicated language

  • Writes in a well-structured and logical way

  • Structures information to meet the needs and understanding of the intended audience

Planning and Organising

  • Sets clearly defined objectives

  • Plans activities and projects well in advance and takes account of possible changing circumstances

  • Manages time effectively

  • Identifies and organises resources needed to accomplish tasks

  • Monitors performance against deadlines and milestones

Deciding and Initiating Action

  • Makes prompt, clear decisions which may involve tough choices or considered risks

  • Takes responsibility for actions, projects and people

  • Takes initiative, acts with confidence and works under own direction

  • Initiates and generates activity

Delivering Results and Meeting Customer Expectations

  • Focuses on customer needs and satisfaction

  • Sets high standards for quality and quantity

  • Monitors and maintains quality and productivity

  • Works in a systematic, methodical and orderly way

  • Consistently achieves project goals


Be Proud

We are proud of our brands, our heritage, and our commitment to superior quality in our products.

Be Responsible

We are accountable and are committed to performing to our full potential within our teams, and as individuals.

Be Professional

We value integrity, transparency, professionalism and constructive debate within a team working culture.

Be Entrepreneurial

We foster a forward thinking and pioneering culture that recognises the need for innovative thinking and continuous improvement.

Think Long Term

We all care deeply about the long term prosperity of the business and understand that this long term perspective gives us a major competitive advantage

Be Sustainable

We wish to make a positive contribution to our communities and to our environment.

Knowledge, Skills and Experience

  • Advanced computer literacy (Excel, Word, Powerpoint)

  • Financial acumen and reporting

  • Ability to work on own initiative

  • Ability to create and make presentations with confidence.

  • Ability to coordinate information from different sources and make recommendations.

Personal Characteristics

  • Highly organised confident individual with a flexible approach to prioritising and planning

  • Self sufficient with the ability to show a flexible approach to maintaining a busy workload whilst being relied upon to provide a hands on approach to the team

  • Excellent communication skills to effectively manage and develop relationships both internally and externally

  • An innovative independent thinker who can initiate and implement new procedures and ways of working and share ideas with other support team members

Created By:

Carrianne Sutton



February 2017



Date of last revision:

Yüklə 87,5 Kb.

Dostları ilə paylaş:

Verilənlər bazası müəlliflik hüququ ilə müdafiə olunur © 2020
rəhbərliyinə müraciət

    Ana səhifə