Translation of a letter from Evgeniya Belonoschenko, founder of Baby Club,
originally in Russian:
Feedback to BEITRAINING
Attending the training programme ‘Strategic Franchise Development’
provided us
with the following benefits:
1.
Procedures, which Baby-Club initialised after and partially also during the
training programme, showed immediate results.
2.
We made important corrections in our team presentation of the Baby-Club
Franchise.
3.
We changed the style and format of our information package, i.e. we stopped
distributing information early and randomly.
4.
We adapted the contact process with our existing franchisees – this has
partially resolved and partially aggravated the situation because people still
go around us for direct contact.
5.
We gained full understanding of the franchise model. We analysed which
changes and developments can be expected in the future and have evaluated
our potential in the market.
6.
From the personality profiles of franchise salespeople, we learned to create
an analysis of the profile and competences of our future franchisees.
7.
We systemised our franchise selling process.
8.
Our conduct of negotiations became more effective.
9.
We have been trained and coached by acknowledged professionals of the
franchise industry.
10.
It was very pleasant atmosphere.
11.
This training resulted in the turnaround in the development of our company,
Baby-Club.
PS: Some facts: within three months after the training, we sold 7 franchise licences.
An article was published about Evgeniya Belonoschenko in the magazine ‘Forbes
Women’. We participated in the radio programme Finam.FM.
We would like to thank Anja Pabst for coaching and supporting us after the training!
13 July 2011
Evgeniya Belonoschenko
Spirit and Founder of the Company Baby-Club
Tel. +7 903 790-50-70
Email:
evgenia.belonoschenko@baby-club.ru