Palavras-chave: rbs; Modelos de pré-desenvolvimento; Atividades e técnicas. Abstract
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- Bu səhifədəki naviqasiya:
- Selection of ideas
- Concept Development
- Project planning
- Acknowledgements
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Ideas generation Environmental analysis techniques; techniques to encourage and sustain a culture of innovation (brainstorming, technology foresight, creativity stimulation techniques). Partnerships Murphy & Kumar
(1997) Focus groups; interviews with leading users; brainstorming; periodic review of customer needs; sales force information. Visual panels Cooper
(1988) Direct contacts with consumers and users; linkages with other cross-functional teams; collaboration with other organizations and institutions; brainstorming; ethnography. Idea Bank; spreadsheets, software, information and communication system. Koen et al. (2002) SWOT analysis; 5 forces Porter; insight of employees. Spreadsheets to sort ideas in order of importance. Flynn et al. (2003) Ethnographic approaches; lead user; voice technology; TRIZ; ideas management; brainstorming; design of experiments; mathematical optimization techniques; technology point of viability. Panels; Frames; software Whitney
(2007) Selection of ideas Techniques of technical success probability; probability of commercial success; reward; strategic fit; strategic leverage); formal process of selection of ideas with quick feedback to suppliers of ideas. Software
Koen et al. (2002)
Peer review; by scores; mathematical programming (optimization and simulation); economic models; decision analysis; interactive methods; artificial intelligence; optimization portfolio. Software; spreadsheets; graphics Whitney (2007)
Concept Development Technical and design of experiments; Techniques of mathematical optimization; brainstorming. Software
Whitney (2007)
Concept selection SWOT analysis; brainstorming, concept testing; decision matrix. Software; planning programs and viability analysis. Whitney (2007);
Cooper (1988)
Project planning Techniques for planning and conducting the project; scenario planning; simulation; technical and financial analysis. Software; planning programs and viability analysis. Whitney
(2007); Cooper
(1988) Source: The author. Analisis of predevelopment models and activities... 13 17(3), 237-247. http://dx.doi.org/10.1016/0019- 8501(88)90007-7. Cooper, R. G. (2001). Winning at new products: accelerating the process from idea to launch. Cambridge: Perseus. Costa, M. A. B., & Toledo, J. C. (2013). Sistematização das atividades de pré-desenvolvimento: estudo de caso em uma empresa fabricante de eletrodomésticos da linha branca. In Anais do Simpósio de Engenharia de Produção. Bauru: SIMPEP. Costa, M. A., & Toledo, J. C. (2015). Análise da evolução, dos modelos e atividades de pré-desenvolvimento sob aótica da revisão bibliográfica sistemática – RBS. In
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Flynn, M., Dooley, L., O’Sullivan, D., & Cormican, K. (2003). Idea management for organisational innovation.
417-442. http://dx.doi.org/10.1142/S1363919603000878. Frishammar, J., Florén, H., & Wincent, J. (2011). Beyond managing uncertainty: insights from studying equivocality in the fuzzy front end of product and process innovation projects. IEEE Transactions on Engineering Management, 58(3), 551-563. http://dx.doi.org/10.1109/ TEM.2010.2095017. Frishammar, J., Lichtenthaler, U., & Rundquist, J. (2012). Identifying technology commercialization opportunities: the importance of integrating product development knowledge. Journal of Product Innovation Management, 29(4), 573-589. http://dx.doi.org/10.1111/j.1540- 5885.2012.00926.x. Khurana, A., & Rosenthal, S. R. (1997). Integrating the fuzzy front end of new product development. Sloan Management Review, 38(2), 103-120. Khurana, A., & Rosenthal, S. R. (1998). Towards holistic ‘front-ends’ in new product Development. Journal of
dx.doi.org/10.1016/S0737-6782(97)00066-0. Kim, J., & Wilemon, D. (2002). Focusing the fuzzy front-end in new product development. R & D Management, 32(4), 269-279. http://dx.doi.org/10.1111/1467-9310.00259. Koen, P. A., Ajamian, G., Boyce, S., Clamen, A., Fisher, E., Fountoulakis, S., Johnson, A., Puri, P., & Seibert, R. (2002). Fuzzy-front end: effective methods, tools and techniques. In P. Belliveau, A. Griffen & S. Sorermeyer. idea that, although currently there is greater interest on the topic, studies on pre- development are still in the majority, literature reviews needing, therefore, better targeting, application and research in real cases. Thus, it is recommended to perform works focused on the practical implementation of the designs, allowing potential feedback from application cases. It is suggested for future works, in-depth analysis of the relationship between the adoption of specific activities and techniques and tools in the pre-development activities, the effectiveness and efficiency of the stage and the PDP’s success as a whole. It also suggests it is a detailed study of the degree of influence and contingency of internal and external factors of the organization, that according to publications, are conditions of the pre-development format.
We would like to thank CNPq for the financial support.
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