On January 1, 2001, Andersen Consulting changed its company name to Accenture . Apparently, this word comes from the phrase “Accent on the future ” . Although the task of choosing a new name for the firm was left to management consultants, the name "Accenture" was coined by Kim Petersen, an Oslo-based Norway office employee, as a result of an internal competition.
AT&T has done outstanding job setting “Three Screen” vision
Accenture understood that the company's name should reflect their commitment to global leadership in the consulting market and excellence, but at the same time not cause negative associations in any of the countries where the company operated.
Most IPTV are still at the early stages. So why hasn’t IPTV been successful?
BT
AT&T (Lightspeed)
Swisscom
Telenor
Korea Telecom
Bell Canada
Telmex
Brasil Telecom
Telecom Austria
Reliance Infocomm
Bharti
T-online (Germany, France, Spain)
Qwest
Singtel
ADC (Thailand)
Telemar
Wind
…
Fastweb
CTI (Hong Kong Broadband)
Homechoice (now part of Tiscali)
Sasktel
Softbank
Versatel
Telefonica
Neuf
Belgacom
Noos
France-Telecom Magline
Chunghwa Telecom
Telecom Italia
Verizon
KPN
Manitoba Telecom Services (MTS)
SMG + China Telecom /Netcom
AT&T Homezone
Teliasonnera
PCCW 1
Free 2
In a “Technical” or “Market” Trial
(100s – 1000s of “friendly” trialists)
Commercially Launched
(most > 20,000 subscribers)
Commercially Launched at Scale
> 500,000 subscribers *
Sources: Company websites, Gartner, MRG, Accenture Analysis. Data as at Sept 2006
* Note: 500,000 customers is still small by broadcaster standards
1 608,000 customers announced in Sept 06
2 1.5 million “IPTV capable” subscribers … actual number of paying customers estimated at 300k
Typical Communications Service Provider (CSP) view of IPTV based on NG Broadcast TV and VoD over IP...but are they solving the wrong problem?
Accenture research shows that consumers around the globe are looking for new ways and want more control over they consume their video
Source: Accenture Global Digital Home Consumer Survey, April-May 2006 (n=10,171)
Over-the-top Video on Demand (VoD) could capture much of the on-demand market
Our research shows significant numbers want to create and share their own content creating huge opportunity for user generated content
China
82%
United States 36%
Canada
40%
United Kingdom
32%
Italy
46%
Germany 20%
Japan
39%
South Korea
43%
Want to create/share own content
(% respondents)
Global Average = 44%
Taiwan
68%
New devices and rip-and-go models allow us to distribute media within the home and take our content with us
