What is culture Group number 113-20

What is culture

Group number 113-20

MAMANOVA OYDINOY

Chapter 2

Culture

Learning Objectives

• To define and demonstrate the effect of culture’s various dimensions on business.
• To examine ways in which cultural knowledge can be acquired and individuals and organizations prepared for cross-cultural interaction.
• To illustrate ways in which cultural risk poses a challenge to the effective conduct of business communications and transactions.
• To suggest ways in which businesses act as change agents in the diverse cultural environments in which they operate.

Elements of Culture

Economic system
Language
Religion
Sozial
organization
Arts and literature
Customs and
traditions
Government
Education

The Four Roles of Language

• Language aids in information gathering and evaluation.
• Language provides access to local society.
• Language capability is increasingly important in company communications.
• Language provides more than the ability to communicate because it extends beyond mechanics to the interpretation of contexts that may influence business operations.

Nonverbal language

Distinctions must be made in five key topics:

Time
Space
Material Possessions
Friendship Patterns
Business Agreements

Dominant Religions

Christianity
Islam
Hinduism
Buddhism

Values and Attitudes

Value of U.S. Culture
Alternate Value
Function Affected
The individual can influence
the future
Life follows a preordained
course
Planning and scheduling
We must work hard to
accomplish our objectives
Hard work is not the pre-
requisite for success; wisdom,
luck, and time are also required
Motivation and reward
system
Commitments should be
honored
A commitment may be super-
seded by a conflicting request
Negotiating or
bargaining
One should effectively use
one’s time
Schedules are important but only
in relation to other priorities
Long and short range
planning
A primary obligation of the
employee is to the organization
The individual employee has a
primary obligation to the family
Loyalty, commitment,
and motivation
The best qualified person should
be given the position available
Family issues and friendship
can determine employment
Employment, promotions
recruiting, selection