17. INTERNET TEXTS: WEBSITES AND BLOGS AND THEIR SPECIFIC FEATURES
Blogs evolved from online diaries and journals in the mid-90s. At that time, internet users were already running personal web pages where they published regular updates about their personal lives, thoughts, and social commentary.
The term web log was first used during the late 90s, which later became ‘weblog’, then ‘we blog’, and finally just ‘blog’.
Due to the growing number of such web pages, several tools started to appear, which made it easier for users to create online journals and personal blogs. These tools helped popularize blogging and made the technology accessible to non-technical users.
In 1999, the popular blogging website Blogger.com was launched, which was later acquired by Google in February 2003.
The same year, WordPress released its first version as a blogging platform in May 2003.
Today, WordPress is the world’s most popular blogging platform powering over 41% of all websites on the internet.
What is The Difference Between Blog and Website?
Blogs are a type of website. The only real difference between a blog and other types of website is that blogs are updated on a regular basis with new content, which is displayed in reverse chronological order (new blog posts first).
Typical websites are static in nature where content is organized in pages, and they are not updated frequently. Whereas a blog is dynamic, and it is usually updated more frequently. Some bloggers publish multiple new articles a day.
Blogs can be part of a larger website. Often businesses have a blog section where they regularly create content to inform and educate their customers.
You can use WordPress to create both, a website and blog, that’s why a lot of business owners use WordPress to build their small business website.
In simple terms, all blogs can be a website or part of a website. However, not all websites can be called blogs.
For example, WPBeginner is a blog and a website. Our website has other content which is published in a non-blog format like glossary, about us, and contact pages.
As a beginner, you may be wondering whether you should start a blog or publish a website, which one is better? To be honest, the answer to this question really depends on what your goals are.
Many small businesses around the world have traditional websites made up of just pages and no blog. Such small websites are often made to create an informational web presence for a business, organization, or individual.
On the other hand, more and more businesses are realizing the potential of a blog in their overall marketing strategy. Business owners are adding a separate blog section to their traditional websites and using it to get more traffic from search engines.
That’s because blogs are proven to improve search engine optimization (SEO).
Blogs also come with a RSS feed feature which allows users to stay updated with your latest posts. When a new post is published, the RSS feed is updated automatically.
Smart marketers often connect the RSS feed with an email newsletter or web push notification to send their users a notification alert about recent posts, product announcements, and more.
Take OptinMonster, it is a lead generation software and their website has traditional sales pages showcasing their product and features.
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