1. menus and recipe writing

9. ADVERTISEMENTS. HOW TO WRITE EFFECTIVE ADVERTISEMENTS FOR GRANTS AND TRAVELLING.
Long gone are the days when direct mail and door-to-door were sufficient to get the word out about an organization. The reality of nonprofit advertising today is far more complex. Nonprofits can’t bring in the funds needed to fuel their important work without it. According to websiterating.com, people are 4 times more likely to click ads on Google than on other advertising networks.
But having an extra budget for advertising expenses is oftentimes out of reach for many nonprofits. This is where the Google Ad Grants program comes in. For many organizations, the Google Ad Grants for nonprofits serve as a strong foundation for advertising. The virtually free advertising that the program offers can help your nonprofit acquire website users while furthering your organization’s impact. Unlike most grants, Google Ad Grants also has a very simple application process.
Every nonprofit has unique goals. Whether you are trying to build awareness, recruit volunteers, attract new donors, or increase donations, Google Ad Grants can help you achieve them.
We’ve put all the basics together here in our guide to Google Ad Grant management for nonprofits. We hope it will help you set up your Google Ad Grants account and get the most out of all that the program has to offer.
What are Google Ad Grants?
Google for Nonprofits – Must-Have for Google Ad Grants
Who’s Eligible for Google Ad Grants?
How to Apply for Google Ad Grants?
The Basics of Google Ad Grants for Nonprofits
7 Best Practices to Ensure You Make The Most of Google Ad Grants
6-Month Basic Checklist (by Whole Whale)
Also, we did an awesome webinar on Google Ad Grants with Nonprofit Megaphone. It’s a must-watch for all Nonprofits who want to capitalize on Google Ad Grants.
To be eligible for Google Ad Grants, an organization must:
Hold current and valid charity status (for example, in the US you must have a current 501(c)(3) status). Not in the US? Check your country’s definition for charity status.
Acknowledge and agree to Google Grant’s required terms regarding how to receive and use donations obtained from the grant.
Have a website that is both functioning and provides adequate detail on your nonprofit.
The following organizations are not eligible for Google Ad Grants:
Governmental entities and organizations
Hospitals and medical groups
Schools, childcare centers, academic institutions, and universities
Google changed its grant account policies in early 2018, cracking down on grant accounts to increase the quality of the ads by some 35,000 organizations that use the program.