It's clear that Levi Strauss's original purpose for taking denim to America was to provide jeans for the miners
forgotten when he got off the boat
to make himself equipment for going to the goldfields
to sell to the tailors
not for making trousers
The first pair of Levi Strauss "jeans". were admired by many other people
didn't fit the needs of the miners
were made as a response to a request
were no different from today's models
were made in Bavaria
Levi Strauss's trousers first became popular because they were so fashionable
due to the customers talking about them
as a result of their being affordable
after they had been sold for a century
when they had gold put into the corners
33 ASTROLOGY All around the world, it seems to be true that people prefer mysterious explanations to simple explanations. If someone is killed in a car crash, for example, many people say it was caused by fate, rather than by poor driving or bad road conditions. In many countries, a profitable business has developed around the subject of astrology. Astrologers want us to believe that our characters are formed as soon as we are born, according to the particular zodiac sign we are born under. Many people prefer to believe this than to read the scientific explanations of the development of human character and personality put forward by psychologists and doctors. Hence, in many popular magazines and women's journals, we find a column such as "You and Your Stars". And in some countries, you can even ask an astrology "expert" questions about your future.