1. The Holistic Marketing Concept identify each dimention of Holistic marketing concept and give example

Reputation

The reputation of a company or brand can also impact the customer perceived value. All the other types of perceived value can affect a company's reputation, as well as their policies, operation and how they treat their employees. A store's reputation may rely on cleanliness and organization, while an online vendor may improve their reputation by offering secure check-out and increased connection speeds.
6. Explain “monitoring satisfaction”. How can you get to know whether customers are satisfied or not?
Many companies are systematically measuring how well they treat customers, identifying the factors shaping satisfaction, and changing operations and marketing as a result.A highly satisfied customer generally stays loyal longer, buys more as the company introduces new and upgraded products, talks favorably to others about the company and its products, pays less attention to competing brands and is less sensitive to price, offers product or service ideas to the company, and costs less to serve than new customers because transactions can become routine.
The link between customer satisfaction and customer loyalty is not proportional, however. Suppose customer satisfaction is rated on a scale from 1 to 5. At a very low level of satisfaction (level 1), customers are likely to abandon the company and even bad-mouth it. At levels 2 to 4, customers are fairly satisfied but still find it easy to switch to better offers. At level 5, the customer is very likely to repurchase and even spread good word of mouth about the company. High satisfaction or delight creates an emotional bond with the brand or company, not just a rational preference.
Companies use a variety of methods to measure customer satisfaction. “Marketing Insight: Net Promoter and Customer Satisfaction” describes why some companies believe one well- designed question is all that is necessary to assess customer satisfaction. Some companies think they’re getting a sense of customer satisfaction by tallying complaints, but studies show that while customers are dissatisfied with their purchases about 25 percent of the time, only about 5 percent complain. The other 95 percent either feel complaining is not worth the effort or don’t know how or to whom to complain. They just stop buying.
7. Explain “The Marketing Funnel” and clarify importance.
The marketing funnel concept has been around for over 100 years, and its purpose is to easily categorize major milestones along the shopping journey, from awareness to consideration, to decision, then loyalty.
Sometimes called the conversion funnel, it relates to the customer’s journey—but today’s path to purchase is far more complex, and very few customer journeys will mirror the funnel exactly. Effective marketing campaigns use a more comprehensive approach, such as full-funnel marketing, designed to reach shoppers at every stage in the process.

The marketing funnel shape corresponds with the idea that in the early stages of a shopping journey, marketers cast a wide net to engage as many leads as possible before nurturing those leads through each stage of the funnel. The audience narrows as you move down the funnel, and when you get to the bottom, you have shoppers who are most likely to convert, and ideally, become loyal customers.

8. Explain importance of “customer relationship management” (CRM) in Marketing.