1. The Holistic Marketing Concept identify each dimention of Holistic marketing concept and give example

Sensory marketing improves customer relationships

First, it intensifies the connection between customers and brands through the emotions and experiences of individuals. Indeed, sensory marketing identifies the strongest feelings in each of us to create advertising campaigns.
Therefore, it increases customer loyalty and simplifies the referral marketing of companies! However, choose the right stimuli to generate positive feelings towards the exposed product. Otherwise, the structures risk facing negative word-of-mouth.

It gives a definite competitive advantage

Secondly, sensory marketing is a golden opportunity to increase market share. It is an ideal way to differentiate oneself from the competition and to gain a place in the customer’s mind. Also, we are talking about a process that strengthens the brand’s awareness in the market. Indeed, marketing campaigns that are intrinsically sensorial stand out and remain in the minds of customers. In doing so, this approach leaves its mark on the customer’s behavior and decision-making process.

Sensory marketing adapts well to Omnichannel Marketing

Finally, sensory marketing is fundamentally multi-faceted. It is more memorable when it appeals to all the human senses, but that is not all. It also finds its strength in the multiplication of communication channels.
In other words, brands must transmit their message on both physical and digital channels. Indeed, this improves the product’s perceived value among customers while reaching a wider audience. Moreover, such an approach reinforces the brands’ control over their image!
11. Emotions and memory process in consumer behavior. Explain each of them.
Consumer memory is the mental process of encoding, storing, and retrieving information related to products, brands, and consumption experiences. It plays a crucial role in influencing your decisions and behaviors as a consumer. But how does it interact with other psychological processes, such as motivation and attitude? In this article, you will learn about some of the factors that affect how you remember and forget information, and how they shape your preferences and actions.
Consumer memory refers to the processes that allow us to record and later retrieve experiences and information related to products, services, and consumption experiences. Consumer memory can be represented as an associative network or a massive network of associated ideas and concepts. When learning about brands, the strength of association between the brand node and other nodes will depend on how often the brand node is linked to the category with which it holds membership. Retrieval in associative networks occurs through a spreading activation process where the activation of a single node spreads to the nearby nodes. Retrieval cues are thought to improve target item recollection if the cues activate network nodes that are linked to the desired information. We examine a variety of marketing controlled factors or categories at the time of encoding and retrieval that influence memory performance.
To illustrate the power of emotion on consumer decision making, consider the following. Consumers prefer brand name products because of the emotional attachment they have to them. After all, we could save money by buying the generic brand product with the same ingredients at a lower price but we choose not to.
Very important to the study of shopper behavior: