CHAPTER #6
Richard Branson’s
Secret Productivity Tool
How can you get your brain to quiet down? How can you always remember
your great ideas?
Branson’s Most Important Possession
Sir Richard Branson. Arguably the most celebrated entrepreneur of our time.
Founder of the Virgin Group, which now comprises over 400 companies,
Branson is reportedly worth $4.8 billion.
When asked about items he takes wherever he goes, Branson singled out one
item as being most important. In a May 5, 2006, interview he said:
It may sound
ridiculous, but my most important is to always carry a little notebook in your
back pocket. I think the number one thing that I take with me when I'm traveling
is the notebook…I could never have built the Virgin Group into the size it is
without those few bits of paper.
Branson, writing on his blog, elaborated on his note-taking habits. He said,
“If you have a thought but don’t write it down, by
the next morning it may be
gone forever.” One time, when Branson had an idea for a business metaphor, he
didn’t have a notebook nearby. So he just scribbled the thought down in his
passport!
Advice from Billionaire Aristotle Onassis
Greek shipping magnate Aristotle Onassis once gave an interview in which he
shared his “million dollar lesson.”
Always carry a notebook. Write everything down. When you have an idea,
write it down. When you meet someone new, write down everything you
know about them. That way you will know how much time they are worth.
When you hear something interesting, write it down. Writing it down will
make you act upon it. If you don’t write it down you will forget it. THAT
is a million dollar lesson they don’t teach you in business school!
Jim Rohn’s Three Treasures
Self-made millionaire and legendary success coach
Jim Rohn wrote and spoke
frequently about the power of journaling.
If you're serious about becoming a wealthy, powerful, sophisticated, healthy,
influential, cultured, and unique individual, keep a journal.
Keeping a journal is so important. I call it one of the three treasures to leave
behind for the next generation…
The first treasure is your pictures. Take a lot of pictures...
The second treasure is your library. This is the library that taught you, that
instructed you, that helped you defend your ideals. It helped you develop a
philosophy. It helped you become wealthy, powerful, healthy, sophisticated,
and unique…
The third treasure is your journals: the ideas that you picked up, the
information that you meticulously gathered. But of the three, journal writing is
one of the greatest indications that you're a serious student.
Notebooks of 20 Famous People
The
blog
The
Art
of
Manliness
has
a
great
article
(
http://www.artofmanliness.com/2010/09/13/the-pocket-notebooks-of-20-
famous-men/
) that shows pictures of the notebooks of 20 famous men including
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