7 Key Strategies That You Must Learn From Apple’s Marketing Rethink the Need for Advertising

7 Key Strategies That You Must Learn From Apple’s Marketing
1. Rethink the Need for Advertising
It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. But, Apple knows that’s not always necessary.
In fact, Apple relies most on two completely different strategies: product placement (especially with celebrities and in popular shows) and the buzz created by positive reviews in the media.
This secret was revealed in Apple’s patent litigation with Samsung, believe it or not:

Even if you don’t have Apple’s resources and budget, you can still take advantage of this approach to increase your market share. But, you may be asking yourself “How could I possible implement this Apple marketing secret in my own business?”
Well, it may not be possible to put your product in the hands of a Kardashian, or on the set of a popular TV show.
But, you can absolutely approach insiders and influencers. If you persuade an influencer that your product or service is worthwhile and relevant to their audience, they’ll share it with their followers.
Another way to use this Apple secret is to embrace a free trial program. Offer a free trial of your service or product, in exchange for a positive testimonial.
If a free trial of your product isn’t feasible, then get in touch with your existing satisfied customers and ask for a positive testimonial or review.
Publish those testimonials on your site. This isn’t a difficult component of your marketing mix to develop.
I’ve been publishing testimonials from my satisfied clients on this site for some time now, and I can attest to the fact that they help persuade prospects to convert into clients and subscribers. You’ll see some of those testimonials on this very page.
Don’t forget to attribute each testimonial with an image or avatar, the person’s name, and a link back to their own website, if possible. This adds more social proof to the customer’s positive review of your brand and gives greater legitimacy to your target market.
You can also implement this winning Apple strategy by creating more case studies.
Nielsen research on consumer trust in marketing shows that 92% of consumers trust recommendations they get from friends and family, while 70% of shoppers trust opinions from other consumers that are published online, such as reviews.
Consider using this outline to create your case studies:

Last, but far from least, if you are going to launch a PPC ad campaign, make sure you go about it the smart way.
Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.
If you need more help with PPC ads, the following resources will help:
Why Your PPC Ads Aren’t Making You Any Money (and What to Do About It)
The Beginner’s Guide to Online Marketing: Find Customers Through Paid Channel Advertising