7 Key Strategies That You Must Learn From Apple’s Marketing Rethink the Need for Advertising

5. Design a Better Customer Experience
Did you know Apple fans often create videos of themselves unwrapping their new Apple products and upload the video to YouTube?
It’s true. It’s called unboxing. Do a search on YouTube and you’ll find hundreds of Apple unboxings, each from different users across the globe.
Why does that happen?
Because Apple has created a customer experience that goes far beyond the actual purchase in a retail store. They no longer even need to be in charge of a huge part of their content marketing since their target market is doing it for them.
The “Apple experience” includes elements from every aspect of the purchasing process – comparing different product versions, trying out products in the retail store, actually buying the item, receiving it, unwrapping (sorry, unboxing) it, and setting it up.
Each of these elements doesn’t just happen by chance. They were all carefully crafted, revised and refined to appeal to the consumer’s every sense.
Take installation, for example. One of the things Apple fans truly appreciate about Apple’s computers is the ease with which you can set them up. It’s literally as simple as opening, plugging in, turning on and, voila – it all just works.
Yes, Apple spends thousands of hours on testing and designing and refining those designs. They do that so that what’s inside the box matches the box, and the box matches what’s inside.

The Apple retail store experience isn’t just a quick trip for most people. Most people who enter an Apple store end up staying in the retail store, trying the products, asking questions of the “geniuses” who work there – and many of them walk out with a new purchase. The Apple retail store inspires purchases.

The retail store is carefully designed and replicated to evoke the right “feeling” when you step inside. Warm lighting, monochromatic color schemes, and the layout of the store features all appeal to the shopper’s senses, without feeling cold and impersonal. Even the large front windows that let people outside see everyone inside having a great time are intentional.
To implement Apple’s “eye for design” secret, start by charting out your customer’s experience with your brand. Note each major step and where it takes place (i.e., on your Facebook page, a specific page on your website, etc.).
Next, analyze each piece of that “experience puzzle” and score how well it fits with your overall brand. What can you improve?
Think about ways that you can make each point of contact with your prospect or customer cleaner, clearer and simpler. Make each part of the journey more consistent with the look, feel, visual branding elements, and personality of your brand.
Then, think about going even further. What could you do to delight your customer?
That’s the Apple way!