Shoppers and Alternative Newspapers – delivered to homes
National Newspapers – USA Today, Wall Street Journal
b. Magazine Advertising
Distributed locally, regionally or nationally
Published weekly, monthly and quarterly
Consumer or B2B
B2B are also known as trade magazines
c. Direct Mail
Highly focused form of advertising
Printed direct mail
Electronic direct mail
Newsletters, catalogs, coupons, samples, circulars and invitations to sales
Carefully selecting the target
d. Directory Advertising
A directory that accepts advertising
Relatively inexpensive and target all demographic groups
Kept of a year
White Pages
Yellow Pages
e. Outdoor Advertising
Non-standardize outdoor signs used at the place of business
Standardized outdoor signs are purchased from advertising companies
Highly visible and relatively inexpensive
Available 24 / 7
f. Transit Advertising
Found on public transportation – trains, taxis buses, public benches, bus stop shelters, kiosks, newsstands, trashcans, subways, railroad, bus and airline terminals
Reaches wide and captive audiences
2. Broadcast Media
Encompass radio and television
Over a lifetime of 66 years – a person will watch nearly ten years of TV and 6 years listening to the radio
Network and cable
a. Television Advertising
The ultimate advertising medium for many businesses
Combine creative elements – sight , sound, action and color