səhifə 2/5 tarix 15.04.2023 ölçüsü 1,35 Mb. #98619
Advertising
a. Newspaper advertising b. Magazine advertising c. Direct-mail advertising d. Directory advertising e. Outdoor advertising f. Transit advertising a. Newspaper Advertising Daily and Weekly Newspapers – local papers Shoppers and Alternative Newspapers – delivered to homes National Newspapers – USA Today, Wall Street Journal Distributed locally, regionally or nationally Published weekly, monthly and quarterly Consumer or B2B B2B are also known as trade magazines c. Direct Mail Highly focused form of advertising Printed direct mail Electronic direct mail Newsletters, catalogs, coupons, samples, circulars and invitations to sales Carefully selecting the target d. Directory Advertising A directory that accepts advertising Relatively inexpensive and target all demographic groups Kept of a year White Pages Yellow Pages e. Outdoor Advertising Non-standardize outdoor signs used at the place of business Standardized outdoor signs are purchased from advertising companies Highly visible and relatively inexpensive Available 24 / 7 Found on public transportation – trains, taxis buses, public benches, bus stop shelters, kiosks, newsstands, trashcans, subways, railroad , bus and airline terminals Reaches wide and captive audiences 2. Broadcast Media Encompass radio and television Over a lifetime of 66 years – a person will watch nearly ten years of TV and 6 years listening to the radio Network and cable a. Television Advertising The ultimate advertising medium for many businesses Combine creative elements – sight , sound, action and color30 to 60 spots Infomercials promote products Highest production costs Small companies cannot afford Dostları ilə paylaş:
