The Water Supply and Rehabilitation approach
was deployed in response flooding in Pakistan in
2022. Work is now underway to ensure a National
Society from the Global South holds these mod-
ules, a first for the Emergency Response Unit
system in any sector.
Global Relations, Humanitarian
Diplomacy and Digitalization
The IFRC’s work in this area is comprised of
Strategic Partnerships and Resource Mobilization,
Communications and Digital Transformation. The
global humanitarian diplomacy function and the
IFRC Representation Offices located in Brussels,
Addis Ababa and Dubai also report to the Under
Secretary General responsible for this division.
Vision, leadership and strategic direction for
the work of the IFRC are provided to expand,
strengthen and maintain strategic partnerships
and engage in humanitarian diplomacy and
resource mobilization.
It ensures that key messages of the IFRC,
including the protection of human dignity, the
articulation of the needs of vulnerable commu-
nities, and the primacy of community resilience
and local actors, remain at the forefront of
humanitarian debates. It also oversees the pro-
motion of greater understanding and awareness
of the network through coherent and consistent
messaging and ensuring standards of excellence
in both external and internal communications.
Leadership, strategic guidance and advice relat-
ing to resource mobilization are also provided to
National Societies, including identifying and pur-
suing new opportunities to expand resources
at global, regional and national levels, as well
as ensuring the provision of critical informa-
tion and analyses for resource development,
donor reporting, and planning and budgeting
processes. It also explores innovative ways of
collective financing and working with National
Societies to grow the overall resource base.
The work also includes the Information
Technology portfolio, optimizing IT investment
and maintenance, and overseeing the design
and roll-out of digitalization initiatives within the
IFRC and the network.
Guidance and support are also provided to the
Red Cross European Union Office, the IFRC Office
of Permanent Representation to the African
Union and the IFRC Gulf Cluster Office to help
ensure coherence and alignment of approaches
and activities with Headquarters.
Strategic Partnerships and
Resource Mobilization
The IFRC works to build network-wide part-
nerships to strengthen the resource base of
National Societies, leveraging the potential of the
network and status of the IFRC. It also works to
facilitate the mobilization of resources to ensure
a strong IFRC that is well-positioned to carry out
its core mandate.
The focus is on the implementation of resource
mobilization strategies, and ways to leverage
existing partnerships and develop new ones for
the benefit of National Societies. The IFRC works
with National Societies and their governments,
public and individual giving, multilaterals and
financial institutions, private sector partner-
ships, intergovernmental and non-governmental
organizations, regional groupings, founda-
tions, academic bodies, think-tanks and other
global entities.
The overarching goal is to amplify the collective
voice of the Red Cross and Red Crescent at local,
national, regional, and global levels, and to signif-
icantly grow the financial resources available to
National Societies and the IFRC. The IFRC works
with National Societies to maximize emergency
and thematic funding.
Specialized work is carried out in partnerships
for resilient communities; National Societies and
government partnerships; resource develop-
ment; representation and international relations,
and private sector partnerships.
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