I got a cal from an advertising salesman, saying he'd like to run banner ads at the
I said, “No way. Out of the question. That would be like putting a coke machine
in a monastery. I'm not doing this to make money.”
He asked, “But you're a business. What do you mean you're not trying to make
money?”
I said, “I'm just trying to help musicians. CD Baby has to charge money to
sustain itself, but the money's not the point. I don't do anything for the money.”
This goes back to the utopian perfect-world ideal of why we're doing what we're
doing in the first place.
In a perfect world, would your website be covered with advertising?
When you ask your customers what would improve your service, has anyone
said, “Please fil your website with more advertising”?
Nope. So don't do it.
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