For the first time in my life, I had made something that people real y wanted.
Before that, I had spent twelve years trying to promote my various projects.
Trying every marketing approach. Networking, pitching, pushing. It always felt
like an uphil battle, trying to open locked or slamming doors. I made progress,
but only with massive effort.
But now... Wow! It was like I had written a hit song. A songwriter can write a
hundred songs; then suddenly one of them real y resonates with people and
becomes a hit. Who knows why? It's not that it's necessarily better. But through
some random circumstance or magic combination of ingredients, people love it.
Once you've got a hit, suddenly al the locked doors open wide. People love the
hit so much that it seems to promote itself. Instead of trying to create demand,
you're managing the huge demand.
So what's the lesson learned here?
We've al heard about the importance of persistence. But I had misunderstood.
Success comes from persistently improving and inventing, not from persistently
doing what's not working.
We al have lots of ideas, creations, and projects. When you present one to the
world, and it's not a hit, don't keep pushing it as-is. Instead, get back to
improving and inventing.
Present each new idea or improvement to the world. If multiple people are
saying, “Wow! Yes! I need this! I'd be happy to pay you to do this!” then you
should probably do it. But if the response is anything less, don't pursue it.
Don't waste years fighting uphil battles against locked doors. Improve or invent
until you get that huge response.
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