When
I started CD Baby, I knew only some basic HTML, no programming. But
as the site grew, basic HTML wouldn't do it anymore. My tech friends told me I
had to make a server-side database-driven automated system.
Since I couldn't afford to hire a programmer, that meant I had to learn it myself. I
went to the bookstore and got a book on PHP and MySQL
programming. It was the slow road, but I loved it! As with being in the recording
studio again, it was wonderful to learn how to make the technology do what I
wanted and not be a mystery. And it was nice to be self-sufficient.
As the company grew, everyone was surprised that I stil did al the programming
myself. But for an Internet business, outsourcing the programming would be like
a band outsourcing the songwriting!
This wasn't just my business—this was my creation! This wasn't like mowing
lawns—this was like writing songs!
In the last few years, my employees got furious that new features were not being
added as fast as they wanted, because I stil insisted on doing al the programming
myself. They said we were losing mil ions of dol ars in business because we
didn't have certain features.
But that was OK with me. I loved the process. I was happy.
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