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20. Get Playful With Your Medium
A lot of design will try to leap off of the page, or appear so realistic that you forget they are on a page at all, but what about drawing attention to the fact that your design is on a page?
Check out this example from ice cream brand Kibon that very cleverly makes use of the medium that it’s on by simply using two ice-cream-related textures. This design plays on the shape of the product and the medium and creates a playful, simple and clever design that does the best thing – makes people think ‘why didn’t I think of that’?
While creating designs that add depth and dimension to the flat medium, don’t be afraid to draw attention to your medium, get playful with it and create something simple but fun.
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