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AMERICAN Journal of Public Diplomacy and International Studies
www.
grnjournal.us
AMERICAN Journal of Public Diplomacy and
International Studies
Volume 01, Issue 06, 2023 ISSN (E): 2993-2157
Issues of Improving Marketing Services In Agribusiness
Enterprises
Rustamova Iroda Bakhromdzhonovna
TSAU, Professor, department "Agroeconomics and tourism"
Usmanov Ravshan
Master's department "Agroeconomics in Turiz"
Abstract
The need to comprehensively use the whole system of generalizing and individual The
article is devoted to the issues of improving marketing services in agribusiness enterprises, and it
reveals the purpose and tasks of marketing services in agribusiness enterprises. Indicators
evaluating the effectiveness of marketing services in agribusiness enterprises and their calculation
procedure are explained. In addition, in order to increase the efficiency of agribusiness enterprises,
scientifically based proposals and practical recommendations were developed for the further
improvement of the field of marketing services for agricultural enterprises.
Keywords-
Marketing, service, agriculture. agribusiness, enterprise, efficiency.
INTRODUCTION
The conditions of diversification of the republic's economy create the need to increase and
develop entities that help farmers to organize the production process and effectively operate, and
provide them with various marketing services, in order to ensure the systematic and continuous
development of the agrarian sector.
Effective marketing of agricultural products is a very important issue. For this purpose, it is
necessary to create a single database of information on the volume and quantity of products grown
on farms. In particular, development of the marketing service and service system, which is one of
the important areas that determine the future development of agriculture, which is one of the main
real sectors of our country, in accordance with the requirements of market relations, and increasing
the efficiency of the set of services provided to agribusiness entities are being solved as priority
tasks.
This, in turn, requires the introduction of a marketing service and service system among
multi-branch farms that currently meet the requirements of the basic market economy. The
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