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Methods. 
Depending on the tasks to be solved in the article, research methods were used 
that correspond to the specific characteristics of the studied issues: abstract-logical, economic-
statistical, monographic, balance, calculation-constructive and economic analysis methods - 
observation, grouping, generalization. 

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AMERICAN Journal of Public Diplomacy and International Studies
www.
 grnjournal.us 
 
Results. 
The above-mentioned classifications are important in ensuring the effectiveness of 
the marketing service sector in agribusiness. However, reforms aimed at increasing the importance 
of services in the economic policy of our country require further development of these service 
sectors. For example, as a type of service, trade houses, organizations, fairs, have a positive effect 
on the sale of food and non-food products, as well as on the effective operation of their producers. 
However, as a special commodity, services require specific requirements to be met by those who 
provide them. 
As a confirmation of this opinion, the place and role of fairs can be cited as an example. In 
recent times, their role as a trade-mediation structural structure of the service sector is somewhat 
decreasing in the world experience. It is necessary to collect and process information about the 
state of this market about the producers and service consumers in the structure of the service 
market. 
It was also found that construction services (7.4 %) and information services (1.3 %) in the 
structure of total services during the analyzed period have a tendency to decrease. 
Another organizational mechanism for increasing the efficiency of marketing service 
enterprises is an information system that serves the industry. This system includes: advertising 
agencies, marketing service centers, permanent or traveling exhibitions, information media and 
electronic communication systems, etc. 
In our opinion, further development of information provision in the field of services provides 
an opportunity to justify the perspective of the population's ability to pay for services, to assess the 
growth dynamics of this sector, to improve the quality and efficiency of the services provided. 
Analyses. 
Social infrastructure is constantly developing objectively based on the 
requirements of the market economy. The need to provide employment to the rural population 
encourages the emergence of new types of marketing services in rural areas and vice versa. A lot 
of work is being done in this regard. 
In our country, great importance is attached to the development of the marketing and service 
industry in rural areas. In particular, the development of rural infrastructure facilities is one of the 
urgent tasks of today. In 2017-2022, the state of development of infrastructure facilities in rural 
areas of the Republic of Uzbekistan is presented in Table 1.