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AMERICAN Journal of Public Diplomacy and International Studies
www.
 grnjournal.us 
 
positive direction. This, in turn, will create ample opportunities for the saturation of the market of 
agricultural products, including agricultural products. Today, the republic's agriculture has great 
internal opportunities for developing the markets for agricultural products and service services. 
Taking into account the importance and effectiveness of the development of agribusiness 
enterprises in our republic, the organization of the cultivation of quality products based on the 
changing demand and supply in the market, and the further development of the service services 
market serving farmers and peasant farms, in our opinion, the technical maintenance of the existing 
types of service services in it according to the areas of specialization and characteristics , it is 
appropriate to categorize according to the provision of resources, financial means and provision 
of economic information. 
Discussion. 
Scientific proposals and recommendations aimed at increasing the effectiveness 
of marketing services in agribusiness were developed. 
1. We believe that it is necessary to improve the theoretical and methodological foundations 
of the marketing service system in agribusiness in accordance with the conditions of the market 
economy in the republic. 
2. We propose to perform the calculation of the effectiveness of marketing services in 
agribusiness based on the comparison method. In this case, it is appropriate to compare and analyze 
the system of main economic indicators of agricultural development before the activity of service 
entities is fully formed and in the period based on service activity. Based on the results of the 
analysis, it is important to identify the existing problems and determine the priority tasks necessary 
to solve them in the future. 
We believe that it is appropriate to take into account the following recommendations when 
improving the mechanism of state support for the development of agribusiness marketing service: 
- providing additional tax benefits for service services; 
- allocation of targeted and long-term preferential loans; 
- expansion of the system of customs benefits for the implementation of export services of 
finished products. 
In order to ensure the effectiveness of marketing services, it is necessary to reduce the costs 
of service services, and for this it is advisable to implement the following, including: 
- purposeful and effective use of resources (inefficiency and 
avoid waste); 
- use of scientifically based service cost standards; 
- preventing unjustified price increases of service equipment (material and technical 
resources); 
- resource-saving, cheap and quality service technologies 
implementation, effective use of skilled workers and their 
financial incentives. 
Implementation of scientific proposal and practical recommendations within the framework 
of the module developed during the research process of modernization of the marketing service 
system in agribusiness will improve its economic, legal and material-technical foundations, and 
further expand the possibilities of effective use of financial support mechanisms for service 
entities. 
Economic-mathematical methods should be used to solve multivariate problems in the 
calculation of the prospective indicators of the development of marketing services. 
In general, in our opinion, optimal organization of service entities from the point of view of 
increasing the efficiency and quality of services requires development taking into account not only 

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